We are the growth engine for your business

From SEO, Lead Generation, and Content, to Web Design and Development, and Paid Advertising – we deliver standout, tailored digital marketing services that consistently drive our partners’ ROI.


Plan our shared objectives together

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Effective, industry-leading solutions

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Custom-tailored reporting

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Demonstrable increase in ROI

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Harness the media-buying power, technical skills, and strategic thinking of a major global powerhouse agency, accompanied by the personal attention, care, and collaboration of a boutique agency.

What we do

We create comprehensive, innovative, digital marketing campaigns that connect your business with the right customers, approaching each project with an engineering mindset, and designing and continuously testing programs in order to exceed client expectations.

Full scale digital marketing

Our expertise transcends any one department, offering you strategy and support across the board.


All of our processes implement thoroughly researched data into our methodical approach, providing insights and solutions based on facts and figures.


We focus our efforts on your number one priority, driving conversions to increase return on investment.

Our four phases

The way we work

We perform widespread, interdepartmental research and audits – covering market, competitor, and buying persona analysis, as well as keyword research, and industry deep-dives – to deliver a proposal tailored to reach and resonate with your target audience.


Throughout their life cycle, we analyze and optimize your campaigns to ensure they are consistently delivering qualified leads.


Our customized solutions are built utilizing cutting-edge technology, harnessing the technical skills and critical analysis abilities of our expert teams.


Our omnichannel approach keeps your products and services on screens, in front of eyes, and in minds, driving conversion as prospects turn to customers.

Our Philosophy

Inside inSegment


No matter the scale of your needs, we are a true extension of our partners’ teams. By maintaining recurrent dialogue and providing regular updates, we remain firmly focused throughout the journey toward our shared goals.


Our diverse teams of digital marketing experts bring a wealth of knowledge and experience to the table. This equips us to deliver time and again for our partners in B2B and B2C that stem from a series of industries, including finance, higher education, retail, hospitality, and nonprofit.


We build long-lasting connections because we are there to support our clients and enhance their tailored campaigns throughout our partnership, always focused on maximizing their ROI.

What the numbers say

the numbers say




Frequently Asked Questions

We’ve got answers

Who is inSegment?

inSegment is an award-winning, full-scale digital marketing and advertising agency, founded in Boston in 2007, delivering customized, targeted, optimized digital campaigns for our partners who have turned to us for cutting-edge technological solutions, custom-tailored reporting, and premier partnerships with all major advertising platforms.

Why is inSegment relevant to me?

Regardless of your industry, product, or service, you will need professional marketing help if you are going to keep up with the latest trends and technologies, contend in the increasingly competitive digital space, and maximize your company’s potential earnings. Our meticulous method means that each of our departments contributes to our partners’ specific needs, allowing these partners to harness the knowledge and skill of our entire team. This approach allows us to design truly well-rounded, full-funnel campaigns.

How can my company boost conversions?

While each client’s needs are unique, converting prospects into customers has become a mix of fine art and science. To thrive in this challenging environment, you need to take a holistic approach to your marketing efforts, opening your mind to both the scientific and artistic sides of marketing. From research and auditing, through strategic development and deployment, right up to analysis and reporting, each step in your marketing journey plays a part in boosting conversions. Begin by conducting some research, and setting goals for yourself. Once you have some firm ideas about your audience and your competitors, and you have identified your goals, your next steps won’t seem so overwhelming.