If you’ve owned a smartphone since 2013, or bought a Microsoft laptop, then you have a digital assistant at your disposal. “Digital assistants” are today’s tech-term for Siri (iPhones), Alexa (Amazon), Google Now (Android), Cortana (Microsoft), and a growing number of other artificial intelligence gadgets. These programs combine language processing technology, text to speech technology, […]
At AMP’s (Accelerated Mobile Pages) conference on March 7, Google announced that China’s premier search engines, Baidu and Sogou, as well as Yahoo Japan will adopt AMP’s platform. Just last year, Google began backing the AMP Project. Since then, Google and other developers cultivated AMP so it is now used on over a billion webpages. […]
When Google announced that it would back the AMP (Accelerated Mobile Pages) Project last year, it changed the scope of the mobile publishing. With Google now prioritizing AMP listings in its mobile SERPs, AMP has big implications for SEO and has become a digital marketing tool that developers need to be aware of. What […]
When it comes to converting users, simply having a website, landing page, or blog is no longer enough. Users have so many companies competing for their business that unless you’re selling digestive supplements for indoor parakeets, users can easily decide they don’t want your product. Since a bad website will actually drive away potential sales, […]
Despite what some may believe, tracking page views and traffic is not necessarily the most important feature of Google Analytics. In fact, this priceless tool can help webmasters and SEOs gain a much deeper, much more relevant understanding of your site’s users. How can you use Google Analytics to truly drive qualifying traffic towards your […]
Business-to-business (B2B) marketing is a special kind of marketing that raises different challenges than business-to-consumer (B2C) marketing. There are more moving parts and people, a more complex decision-making process, and in many cases, a sense of urgency that companies must be able to meet effectively. At inSegment, we’ve been helping financial services firms, high-tech and […]
Today may culminate the most unique, and heated, presidential election the U.S. has ever seen. However, that doesn’t mean we can’t learn from history, even in the digital marketing realm. Here are a few quotes from past presidents whose wisdom holds relevance even in today’s PPC world. “Few men have virtue to withstand […]
If you haven’t heard of Snapchat, it means you’ve spent the last few years hiding under a rock. Snapchat is the new, cooler way of texting, especially with younger generations. Here’s how it works: start by taking a picture or video (you can also use existing pictures or videos from your device, but that’s not […]
Google released its latest algorithm update – Penguin 4.0 – at the end of September, saying it will become part of the search engine’s core algorithm as a real-time signal. The question is: Is the new Google Penguin update a big deal for marketers? Yes, and no. The latest Penguin update is definitely huge since […]
Google recently increased the width of search engine results pages, which means instead of having to work with 55-60 characters for headlines, you can now work with around 70. So what does this mean for effective headlining? Now that you have more characters at your disposal, you have more opportunities to make your headlines shine […]
