I recently hit my one year anniversary at inSegment---and I’ve been feeling all nostalgic about what I’ve learned these past 12 months grinding through the gauntlet of digital marketing lingo,
What are Facebook Lookalike Audiences? Lookalike audiences are a way to target new customers who are just like your existing customers and are therefore more likely to convert for your
We are glad to once again stand in Boston's digital marketing spotlight. 2019 has only just begun and we are already seeing the results of our transparency and commitment to client success. This
If you’re a Digital Marketer and use Facebook Messenger, there’s one thing you need to get in order before the end of the year. Consider this your pre-New Year’s resolution before you target
You have the brand, the right team, product or service, and you are ready for the World Wide Web. It’s time to think about how and where to promote yourself digitally. In the beginning, building
It’s been an exciting year for inSegment. As we wrap up 2018, we are happy to announce we are a recipient of Clutch’s annual global leader awards. This year they announced the Clutch 1000.
The #AMAHigherEd symposium is happening this week and marketers working in higher ed from all across the country have set foot in Florida to attend the 4 day conference while some of us remained in
Intelligent Tracking Prevention 2.0 is the update for ITP 1.1 that further prevents cross-site tracking by limiting cookies and other website data on Safari browsers. Webkit is the company behind the
Google recently released a new type of search ads; the responsive search ad (RSA). With this powerful new type of Ad, it will become easier than ever to get relevant ads in front of your customers.