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Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.
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By: Michael PretorianJuly 12, 2022

What is Competitor Keyword Analysis, and How Does It Improve SEO?

Analytics|Online Marketing|Search Engine Optimization

Starting a competitor keyword analysis might prove to be a pivotal point in improving your SEO strategy. Keywords are the main elements on which your whole SEO foundation relies, but if you want to

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By: Tai MurapeJune 14, 2022

Content Syndication: inSegment’s How-to Guide

Analytics|Content Marketing|Increase Leads & Conversions

Imagine you've spent hours drafting and writing perfect content to market your new product or service catalog on your website. You have done the work to ensure that your copy is engaging,

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By: David MessihaFebruary 7, 2022

How to Create Successful Content Marketing Strategies in the Financial Sector

Content Marketing|Increase Leads & Conversions|Online Marketing

Content plays an important role in the development of your business, it helps in creating awareness, generating good leads which in turn leads to sales growth. Quality content has the ability to

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National Marketing Day 2022 Cover image
By: Emma AlbertJanuary 10, 2022

National Marketing Day

Online Marketing

Of all the national days, National Marketing Day may not strike your attention as it passes every year. You may have heard of National Opposite Day, National Pancake Day, and Pi (π) Day, but

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By: inSegmentDecember 30, 2021

5 Trends for Informed Marketing Resolutions in 2022

Content Marketing|Events|Marketing Channels|Online Marketing|SEM

The word that best describes the past two years in the business world is disruption—caused by events such as the global pandemic, economic slowdown, innovative business models, new tech

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By: inSegmentOctober 25, 2021

Evolve Your Content Strategy with Video Marketing

Content Marketing|Online Marketing|Video Marketing

In the last 5 years, the use of video marketing campaigns has increased by 20%. Marketers worldwide are choosing it as the number one marketing tool to increase revenue and brand

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By: Radiana PitSeptember 8, 2021

From AR to 3D—Web Design Trends for a Superior User Experience

Online Marketing|SEM|Web Development

In digital marketing, we often talk about the importance of advertising campaigns, content marketing, and SEO. But we rarely talk about design, which is a key component of any solid digital

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By: Radiana PitAugust 25, 2021

Digital PR—The Key to Increased Brand Awareness, Exposure, and Recognition

Brand|Online Marketing|Search Engine Optimization|Social Media

Like marketing and advertising, the world of public relations (PR) has been transformed by digitalization. Traditionally, PR strategies involved printed coverage in newspapers and magazines as well

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By: Radiana PitJuly 30, 2021

11 Ways You Can Increase the Quality of Your Content for SEO

Content Marketing|Search Engine Optimization

In digital marketing, everyone knows that SEO (search engine optimization) is the key to increasing the quality and volume of your website traffic. It's what makes your content stand out in organic

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