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AWARD-WINNING DIGITAL MARKETING AGENCY
Unlock your next stage of growth.
1 billion +
DATA POINTS REPORTED
800% +
AVERAGE RETURN ON AD SPEND
250 +
WEBSITES DEVELOPED
2,789,909
QUALIFIED LEADS
Our Clients & Partners
Revenue driven for our clients
0
inSegment’s all-hands-on-deck approach has brought new thinking -- new thinking about the strategy for our digital presence (website redesign, SEO ) and, most importantly, how to refresh/position our brand to be relevant across multiple touchpoints, both on and offline.
inSegment was a terrific partner for our digital marketing efforts. They expertly worked with our marketing team, as well as our institutional partners, to further our collective goals. They were proactive, constantly iterated, and helped increase our number of qualified leads and build reputation awareness.
The value inSegment offers is business intelligence and an ongoing refinement of the marketing strategy. Part of the launch of our product involved broad email campaigns to the Harvard Alumni population and inSegment helped us reach out to this very high-end clientele.
Working with inSegment has changed the way we do business in the online area, by gaining us exposure in organic search and optimizing our paid search. They provide everything under one roof, so that has helped grow our business for the last seven years.
What I really appreciate about inSegment is their vast know-how. Whether it's improving our website, strategizing digital advertising, or crafting scripts for radio ads, having a one-stop shop for our needs is invaluable. Knowing that we have a partner who understands the financial industry is critical for us.
Avidia Bank is very happy we went to inSegment for the redesign of our brand new website. We love the look of our new website, absolutely love it. We get a lot of compliments on it; it's functional, easy to navigate, and definitely easy for us to manage. They are incredibly technologically advanced and great to work with!
inSegment has been instrumental in helping us build an effective lead-generating machine. They are a true extension of our team, and through strategic A/B testing, analysis, and ongoing optimization, we have improved conversion volume and quality significantly.
inSegment has been a great partner with website management, SEO, PPC. They took the time to understand our goals, our brand, our story, and our risk tolerance, to make certain our messaging fit Del-One. Could not think higher of inSegment – they are not a vendor, they are a partner.
The biggest benefit of working with inSegment has been to rely on their technical expertise in the web arena, and their excellent input on search engine optimization. Based on the SEO results that we got so far we see an increase in inquiries, and these have been high-quality leads.
Recent project spotlight
University Promotional Video
inSegment conceptualized and produced a compelling promotional video for Embry-Riddle Aeronautical University to help boost enrollment numbers. From initial ideation to the polished final product, inSegment crafted a video designed to ignite excitement and cultivate meaningful engagement among prospective students.
Social Media Platform Promo Reel
inSegment worked with a new-to-market app, Jebbee, to produce a captivating sizzle reel. Managing the entire production process from start to finish, we highlighted Jebbee’s features and benefits through dynamic visuals and compelling messaging. From initial concept to final execution, inSegment crafted a video that helped ignite excitement and fostered engagement for this first-of-its-kind app.
Credit Union TV Commercial
From strategy development to concept creation, script development, storyboarding, casting, production, and post-production editing, inSegment manages the full TV commercial production process, helping to elevate your brand above the competition. For our client, Quincy Credit Union, we ensured their commercial stood out in the competitive credit union landscape, delivering impactful results.
Labor Union Promotional Video
inSegment and the National Elevator Industry Educational Program (NEIEP) collaborated to produce a groundbreaking promotional video for Classroom 2.0, a revolutionary upgrade in educational settings nationwide. From strategy, production, post-production editing, and promotion, we captured the cutting-edge essence of this transformative initiative.
Bioscience Company Podcast
inSegment collaborated with our client, Yield10, an agricultural bioscience innovator, to spotlight their leadership and product advancements. Managing the entire process from setup to editing, our team crafted a compelling episode, fully handled production, and executed effective promotional strategies, showcasing a commitment to excellence in each aspect of podcast production.
University Promotional Video
Social Media Platform Promo Reel
Credit Union TV Commercial
Labor Union Promotional Video
Bioscience Company Podcast
Our Departments
Creative Services
Launch your business to new heights with an outstanding team of creatives ready to deliver everything you need.
inSegment’s top-tier creative services equip you with superior 3D graphic design, expert content writing services, and powerful ad copy, all combined within a unique responsive web design to achieve your goals, reach new frontiers, and land your business right in the spotlight.
We fuel our strategies with content of the highest standard and deliver the same unequaled web design service that we’ve been known for, for over a decade and a half.
read moreBusiness Intelligence
inSegment’s CRO strategies and business intelligence services help clients understand their audience, navigate and make sense of customer behavioral trends, measure the effectiveness of marketing efforts across all channels, and reveal insights into competitors.
We give your data a voice and help you make the right business decisions on a micro and macro level. As a full-service data & analytics partner, inSegment manages everything from tag management, A/B testing, and heat map analysis to competitor insights, market research, reporting, and visualization.
read moreWebsite Development
Choose web development and web maintenance services from an award-winning development team and generate the results your business needs.
inSegment’s team of developers always goes the extra mile to provide exceptional results. We offer complete solutions for website hosting, develop custom landing pages to step up your game in the market, provide significant website speed optimization, and industry-leading security & support services.
We deliver web development projects, superior in both function and aesthetics, designed with performance in mind.
read moreLead Generation
Expand your business with an unparalleled conversion-focused lead generation strategy and soar to new heights.
inSegment’s proprietary conversion-focused lead generation architecture speaks for itself. Our team takes advantage of a unique combination of tools and strategies to achieve ideal results, including ABM, search engine optimization, paid advertising, social media marketing, reputation management, email & content marketing.
We devise full-funnel marketing strategies, custom-tailored to your business needs and wants, to achieve your revenue goals.
read moreLaunch your business to new heights with an outstanding team of creatives ready to deliver everything you need.
inSegment’s top-tier creative services equip you with superior 3D graphic design, expert content writing services, and powerful ad copy, all combined within a unique responsive web design to achieve your goals, reach new frontiers, and land your business right in the spotlight.
We fuel our strategies with content of the highest standard and deliver the same unequaled web design service that we’ve been known for, for over a decade and a half.
inSegment’s CRO strategies and business intelligence services help clients understand their audience, navigate and make sense of customer behavioral trends, measure the effectiveness of marketing efforts across all channels, and reveal insights into competitors.
We give your data a voice and help you make the right business decisions on a micro and macro level. As a full-service data & analytics partner, inSegment manages everything from tag management, A/B testing, and heat map analysis to competitor insights, market research, reporting, and visualization.
Choose web development and web maintenance services from an award-winning development team and generate the results your business needs.
inSegment’s team of developers always goes the extra mile to provide exceptional results. We offer complete solutions for website hosting, develop custom landing pages to step up your game in the market, provide significant website speed optimization, and industry-leading security & support services.
We deliver web development projects, superior in both function and aesthetics, designed with performance in mind.
Expand your business with an unparalleled conversion-focused lead generation strategy and soar to new heights.
inSegment’s proprietary conversion-focused lead generation architecture speaks for itself. Our team takes advantage of a unique combination of tools and strategies to achieve ideal results, including ABM, search engine optimization, paid advertising, social media marketing, reputation management, email & content marketing.
We devise full-funnel marketing strategies, custom-tailored to your business needs and wants, to achieve your revenue goals.
Case studies
B2B & Tech
Financial
Higher Ed
eCommerce
Non-Profits
Boosting Kaspersky Labs
Driving interest in the saturated industry of cybersecurity software is a challenge facing hundreds of solution-oriented brands today. Learn how inSegment helped Kaspersky Labs build an impressively-targeted content marketing and lead generation campaign that significantly boosted its ROI and increased its number of sales-qualified leads sevenfold while decreasing its cost-per-lead by more than half.
Elevating Workers Credit Union
Workers Credit Union partnered with inSegment to perform a comprehensive SEO audit of its website and overhaul their organic and paid strategy, with the ultimate goal of improving the credit union’s web presence and yielding a significant increase in online business. inSegment significantly improved organic traffic, conversions, and visibility in local search through a fully redesigned new website and holistic marketing strategy.
Advertising MIT Sloan/SMR
MIT Sloan Management Review (SMR) approached inSegment to run an advertising campaign for the launch of a new podcast called Me, Myself, & AI, which explores Artificial Intelligence in business.
Take a look at this case study to learn how inSegment helped MIT SMR drive podcast downloads through a comprehensive paid media strategy comprised of hyper-targeted prospecting and retargeting campaigns.
Growing Rentex
With the Internet becoming a sea of content, ensuring your site is user-friendly and primed for high SERP rankings is imperative to the success of your brand.
See how inSegment entirely redeveloped Rentex’s B2B audio-visual equipment rental website by restructuring its navigation, enhancing its functionality, and optimizing it to increase search engine visibility, site traffic, and on-site engagement.
Evolving Events with The Carroll Center
Amid the coronavirus (COVID-19) disruption, quick shifts in event marketing strategies were essential to meet fundraising and participation goals.
Download this case study to see how inSegment helped The Carroll Center for the Blind, a Boston-based non-profit, make their virtual Walk for Independence a success with a multi-channel marketing strategy and highly targeted campaign.
Explore our services
GET TO KNOW US
LEADERSHIP TEAM
Housing the best-in-class expertise and experience, inSegment’s team boasts accomplished engineers, published authors, thought-leading technical writers, award-winning designers, and the best marketing strategists and client success experts on staff. We complete every project with the utmost professionalism and quality. Through effortless collaboration, we always strive for perfection.
Alexander Pekar
Executive Director
Ilona Roberts
VP of Client Success & Head of Digital Marketing
Diana Vasile
Head of SEO
Roy Walker
VP of Business Development
Daniel Ighisan
Chief Technical Officer