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Our People
Under the leadership of its founders, inSegment has attracted top talent in online marketing and has quickly evolved into a thought-leader and provider of highly customized, hands-on marketing programs to select clients. Today our organization utilizes the skills of professionals in all key digital disciplines: online search engine marketing, design, creative, copywriting, social media relations, emerging technology, applications development and data analysis.
Alexander Kesler
President and Founder
inSegment's proprietary Conversion Architecture methodology was originally developed by Alexander to facilitate the development of zTrace Technologies, Inc, a security software company founded by Alexander in 1999. Under his leadership, zTrace became the second largest company in its industry sector with sales in more than 50 countries worldwide before its customer base was acquired by Absolute Software (TSX:ABT). Alexander Kesler most recently served as a CEO of A2 Advisors, where he invested into, developed and marketed international real estate projects. His 10 plus years of experience in start-up operations, marketing, sales and new venture development has shaped inSegment's direction as an inbound online marketing agency, and is the basis of its services and client campaigns. Alexander is a graduate of Babson College.
Oleg A. Vyadro
Founder and Principal
Oleg's involvement in the world of technology and business began in the mid 1990s with the formation of Harvard Law School's Berkman Center for Internet Society, a think-tank that brings together global business leaders to discuss the impact of cyber-technological progress on their industries.
After graduating Harvard in 1995, Oleg focused his career on law and technology, spending more than ten years as corporate counsel to publicly-registered corporations, venture capital funds as well as start-up management teams, beginning as a corporate associate at Goodwin Procter and later as a founding partner of Henshon Parker Vyadro.
As a Founder and Principal of inSegment, Oleg works with senior level executives across a variety of industries to conceive and implement customized marketing strategies and programs that align business objectives and organizational values with rapid changes in digital media and emerging technologies. In addition, Oleg provides creative input and production support to all inSegment marketing units.
Jackie McKeon
Vice President of Client Services
Jackie oversees the planning and execution of all client content programming, including copywriting, design creative for brand development, and traditional and online display advertising. Central to her role is the assurance of seamless and efficient integration of traditional and digital plan components into cohesive marketing programs and public relations campaigns. Jackie is a graduate of Boston University.
Vadim Tulchinsky
SEM Manager
Vadim is the lead on all inSegment Paid Search Management and SEO programs. During his tenure, Vadim has helped shape inSegment’s SEM best practices, and has provided corresponding training and consulting services to companies and governmental agencies. Vadim also works with our Website Services group in implementing ongoing website optimization programs. Vadim is a graduate of McGill’s Desautel Faculty of Management.
Alexander Hanson
PPC Manager
Alex is responsible for executing SEM campaigns and corresponding website optimization programs. On a daily basis, Alex is responsible for all aspects of campaign implementation, measurement, analysis and refinement. Alex’s work is directly attributable to inSegment’s industry leading lead-generation track record. Alex is a graduate of Skidmore College.
Larysa Domanova
Design and Development Manager
Larysa manages all aspects of the website development process, from graphic design and programming to testing and quality control. Larysa also coordinates inSegment’s mobile applications team, overseeing all content, creative, animation, and programming efforts. Larysa is a graduate of Kharkiv Polytechnic Institute.
Alexander Grosu
SEO Manager
Alex executes on-page SEO and off-page link-building programs. With extensive experience in keyword analysis and research, together with the ability to stay ahead of key developments in search engine algorithm and policy changes, Alex has been instrumental in helping inSegment clients achieve top organic results on Google, Yahoo and Bing in variety of highly competitive industries.
Zachary Pardey
Social Media Manager
Zachary is responsible for the planning and ongoing management of all client social media campaigns. His primary focus is customized design and implementation of inSegment's unique social media programs that are highly measurable and integrated to broader marketing efforts. Zachary is a graduate of Brandeis University.
Andrii Fil
Custom Technology Manager
Andrii is responsible for the detailed planning and execution of the inSegment's software development projects. His responsibilities include requirement analysis and specification, architecture and database design, and implementation utilizing advanced object-oriented technologies. Andrii is a graduate of Lviv Polytechnic National University.
Nikita Sekachev
Graphic Design Specialist
Nikita combines his creative talents and technical training to produce intuitive and innovative website and logo designs, mobile application interfaces and other advertising and promotional deliverables. Nikita's work record includes more than one hundred websites, over six hundred designed posters and fliers, dozens of brand logos and styles, several developed magazine layouts and over a hundred video commercials. Nikita is a graduate of Omsk State Technical University.
Boris Shtangeev
R&D Manager
Boris is responsible for planning and executing all inSegment industry and technical research projects. His efforts support specific client engagements and serve to continuously improve inSegment’s SEM, website optimization and applications development methodologies and performance analysis systems. Boris holds a Ph.D. from the National Institute of Science.
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