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inSegment Recognized as One of Boston’s Top SEO Provider

inSegment Recognized as One of Boston’s Top SEO Provider

Business-to-business (B2B) marketing is a special kind of marketing that raises different challenges than business-to-consumer (B2C) marketing. There are more moving parts and people, a more complex decision-making process, and in many cases, a sense of urgency that companies must be able to meet effectively. At inSegment, we’ve been helping financial services firms, high-tech and […]

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6 Presidential Quotes to Enhance Your PPC Account

SEM
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Today may culminate the most unique, and heated, presidential election the U.S. has ever seen. However, that doesn’t mean we can’t learn from history, even in the digital marketing realm. Here are a few quotes from past presidents whose wisdom holds relevance even in today’s PPC world.     “Few men have virtue to withstand […]

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Oh, Snap – Don’t Do This in Snapchat

Oh, Snap – Don’t Do This in Snapchat

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If you haven’t heard of Snapchat, it means you’ve spent the last few years hiding under a rock. Snapchat is the new, cooler way of texting, especially with younger generations. Here’s how it works:  start by taking a picture or video (you can also use existing pictures or videos from your device, but that’s not […]

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Google Penguin Update

Google’s new Penguin update 2016: Is it important for SEOs?

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Google released its latest algorithm update – Penguin 4.0 – at the end of September, saying it will become part of the search engine’s core algorithm as a real-time signal. The question is: Is the new Google Penguin update a big deal for marketers? Yes, and no. The latest Penguin update is definitely huge since […]

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5 Ways the Google SERPs Redesign Allows Headlines to Shine

5 Ways the Google SERPs Redesign Allows Headlines to Shine

SEM
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Google recently increased the width of search engine results pages, which means instead of having to work with 55-60 characters for headlines, you can now work with around 70. So what does this mean for effective headlining? Now that you have more characters at your disposal, you have more opportunities to make your headlines shine […]

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Your Guide to Conversational Marketing

Your Guide to Conversational Marketing

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As technology continues to revolutionize brand strategy, the way marketers and customers interact is changing. Marketing is no longer one-sided propaganda generation–rather, a brand’s reputation evolves via interactions with consumers on the web. These interactions are part of an increasingly important brand strategy called conversational marketing. If your enterprise has yet to begin conversations with […]

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6 Productivity Dos and Don’ts for the Workplace

6 Productivity Dos and Don’ts for the Workplace

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The office: a space filled with the aroma of coffee, and the furious clicking of your coworkers’ keyboards… a room where ideas come to life, and hard work pays off. If this sounds familiar, your organization is probably a great place to work. But you may find that relieving stress in the workplace is as […]

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Is a Mobile App Right for Your B2B Business?

Is a Mobile App Right for Your B2B Business?

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On average, a smartphone user spends four to five hours each day on mobile. Like it or not, mobile is completely revolutionizing marketing and brand strategy. So, it’s time to make your business mobile-friendly, or risk falling behind your more technologically-savvy competitors. And one of the most popular B2B mobile trends is app development, or […]

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4 Misconceptions About B2B Social Media (And Their Harsh Realities)

4 Misconceptions About B2B Social Media (And Their Harsh Realities)

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Ah yes, social media: a world where writing on walls and poking strangers is widely accepted by the online population. But of course, teenagers aren’t the only ones committed to a serious relationship with social media—your potential customers are, too. There are several advantages of social media for B2B companies. For example, social networking gives […]

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Winner of the inSegment 2016 Scholarship Announced!

Winner of the inSegment 2016 Scholarship Announced!

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We are pleased to announce the winner of our Fall 2016 Scholarship: Abbey Willman, a 19-year-old student living in Madisonville, Louisiana. Abbey will be attending Delgado Community College in New Orleans in the fall for her final semester. inSegment recently introduced the Scholarship Program to find gifted people enrolled at a high school, college, or […]

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