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Is a Mobile App Right for Your B2B Business?

Is a Mobile App Right for Your B2B Business?

On average, a smartphone user spends four to five hours each day on mobile. Like it or not, mobile is completely revolutionizing marketing and brand strategy. So, it’s time to make your business mobile-friendly, or risk falling behind your more technologically-savvy competitors. And one of the most popular B2B mobile trends is app development, or […]

4 Misconceptions About B2B Social Media (And Their Harsh Realities)

4 Misconceptions About B2B Social Media (And Their Harsh Realities)

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Ah yes, social media: a world where writing on walls and poking strangers is widely accepted by the online population. But of course, teenagers aren’t the only ones committed to a serious relationship with social media—your potential customers are, too.   There are several advantages of social media for B2B companies. For example, social networking […]

Winner of the inSegment 2016 Scholarship Announced!

Winner of the inSegment 2016 Scholarship Announced!

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We are pleased to announce the winner of our Fall 2016 Scholarship: Abbey Willman, a 19-year-old student living in Madisonville, Louisiana. Abbey will be attending Delgado Community College in New Orleans in the fall for her final semester. inSegment recently introduced the Scholarship Program to find gifted people enrolled at a high school, college, or […]

4 Ways to Set Off Fireworks with Your Email Marketing

4 Ways to Set Off Fireworks with Your Email Marketing

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This upcoming weekend, we’re watching parades, barbecuing, and taking blurry photos of fireworks to honor the day our founding fathers signed the Declaration of Independence. But why not get started on your celebration early? While the standard 4th of July traditions have to wait until the weekend, you can start honoring one of the most important […]

5 Ways to Create an SEO Juggernaut

5 Ways to Create an SEO Juggernaut

So your goal is to generate more website traffic and increase conversions—but you can’t get started without oiling up a well-built SEO machine. With over one billion active websites today, it’s a challenge to differentiate your site from an enormous pool of digital content. However, with the implementation of an effective SEO strategy, you’ll have less […]

5 Lessons in Digital Storytelling from Leading B2B Companies

5 Lessons in Digital Storytelling from Leading B2B Companies

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The Content Marketing Institute recently reported that 80 percent of business decision-makers prefer to get information about a company in a series of articles versus in an advertisement. With this in mind, today’s successful marketers know that the days of traditional outbound marketing are numbered, and that it’s vital to adopt more colorful, inbound strategies […]

inSegment Recognized by Clutch as a Leading Digital Agency in Boston

inSegment Recognized by Clutch as a Leading Digital Agency in Boston

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inSegment has been named a leading Boston digital marketing agency by Clutch, a Washington, D.C.-based B2B research firm. Clutch’s assessment was based on various qualitative and quantitative factors including market presence, company experience and client reviews, for which inSegment scored “very good” or “excellent.” inSegment also scored the highest among the six other companies for […]

Relationship Status Between Social Media and SEO: It’s Complicated

Relationship Status Between Social Media and SEO: It’s Complicated

As major social media platforms update their algorithms and features, the relationship between social media and search engine optimization becomes increasingly complex. Still, social media can greatly affect, and is extremely valuable for, a website’s search engine optimization. But how? What Exactly Is the Relationship Between Social Media and SEO? Over the last few months, […]

The Role of Marketing: How it Affects Business and How to Market the Right Way

The Role of Marketing: How it Affects Business and How to Market the Right Way

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Definition of Sales and Marketing Let’s set the scene: you’re on the couch, relaxing and watching television. Your mom is there watching as well—a commercial comes on that is funny and you both laugh. Your mother then says, “That was some good marketing.” Now many questions arise: is an entertaining commercial really “marketing”? Is there […]