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4 Products from CES 2016 That Can Improve Your Digital Marketing Efforts

4 Products from CES 2016 That Can Improve Your Digital Marketing Efforts

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The annual Consumer Electronics Show (CES) was held last week in Las Vegas, and as usual, major companies (including Sony and Samsung) revealed major products that they’re planning to launch during the coming year.   Looking at what’s being scheduled for release, there are plenty of items that can benefit B2B marketers. Below are four products […]

2015 Article Roundup: The Best Writing from inSegment’s President

2015 Article Roundup: The Best Writing from inSegment’s President

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As we’ve spent this week reflecting on 2015 and inSegment’s accomplishments throughout the year, we recently learned of another notable accomplishment that was attained: not only did Alexander Kesler (our founder and president) have the most-read article from Search Engine Journal (one of the industry’s leading publications) for the month of August, but also he […]

8 Email Subject Lines to Inspire Your Holiday Marketing

8 Email Subject Lines to Inspire Your Holiday Marketing

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by Adrienne Jack and Jordan Wellin The holidays are upon us, and no one is more aware of that fact than anyone who subscribes to an email list of any kind. With each day that comes closer to Christmas, businesses are amping up their email campaigns, trying to squeeze in as many as possible before […]

inSegment Named a Top 25 B2B Marketing Influencer

inSegment Named a Top 25 B2B Marketing Influencer

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Last week, inSegment was named one of the top 25 most influential U.S. brands in B2B marketing, according to a report released by London-based analytics firm Onalytica. inSegment’s founder and president, Alexander Kesler, was also recognized by Onalytica as one of the top 10 most influential B2B marketers in the United States. For its rankings, Onalytica […]

The Ultimate Digital Marketing Gift Guide

The Ultimate Digital Marketing Gift Guide

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by Adrienne Jack and Jordan Wellin On average, just over half of Americans have already completed their holiday shopping by December 10. If you’re one of the other half who’s struggling to find the motivation, and that statistic stirred up some panic, never fear – we’ve got you covered. Here at inSegment, we know that […]

7 Reasons to Be Thankful for Digital Marketing

7 Reasons to Be Thankful for Digital Marketing

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In the Digital Age, it’s difficult to create a marketing strategy for your business without part, if not all, of it being focused on digital. While traditional methods may still have a place in some companies’ marketing game plans, at best, a traditional campaign will only hold up with the support of digital means. As […]

What We’re Thankful for in 2015

What We’re Thankful for in 2015

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As Thanksgiving draws closer, we’re collectively giving thanks as an agency for everything that matters most to us as a business, from the clients we have the privilege of serving, to our co-workers, and the many tools that make the work we do easier and more productive.   We asked a few of our team […]

The Top 5 Email Marketing Trends of 2015

The Top 5 Email Marketing Trends of 2015

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Email marketing works. And it’s one of the most effective routes to follow in digital marketing for building your brand, keeping your customers up to date with news and offers, and generating leads. Yet the B2B market is a tough nut to crack – it’s not just one person you have to impress: it’s entire […]

What Does Google Actually Know About You?

What Does Google Actually Know About You?

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In today’s world of constant sharing (and over-sharing) online, people know way more about each other’s lives than ever before. But what about that search engine you use every day to look up practically everything? Just how much information does Google actually know about you? Take a second to check out this nifty infographic we […]

inSegment President Featured on Top-Rated Podcast

inSegment President Featured on Top-Rated Podcast

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Alexander Kesler, inSegment’s founder and president, was recently featured on the Outlier on Air podcast, which has been featured as one of the top 10 business, technology, and education podcasts in iTunes. In the interview, Alex discusses his background with host Ever Gonzales, along with what drives his success in digital marketing and his entrepreneurial […]