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inSegment Recognized by Clutch as a Leading Digital Agency in Boston

inSegment Recognized by Clutch as a Leading Digital Agency in Boston

inSegment has been named a leading Boston digital marketing agency by Clutch, a Washington, D.C.-based B2B research firm. Clutch’s assessment was based on various qualitative and quantitative factors including market presence, company experience and client reviews, for which inSegment scored “very good” or “excellent.” inSegment also scored the highest among the six other companies for […]

Relationship Status Between Social Media and SEO: It’s Complicated

Relationship Status Between Social Media and SEO: It’s Complicated

As major social media platforms update their algorithms and features, the relationship between social media and search engine optimization becomes increasingly complex. Still, social media can greatly affect, and is extremely valuable for, a website’s search engine optimization. But how? What Exactly Is the Relationship Between Social Media and SEO? Over the last few months, […]

The Role of Marketing: How it Affects Business and How to Market the Right Way

The Role of Marketing: How it Affects Business and How to Market the Right Way

Marketing Channels Comments Off

Definition of Sales and Marketing Let’s set the scene: you’re on the couch, relaxing and watching television. Your mom is there watching as well—a commercial comes on that is funny and you both laugh. Your mother then says, “That was some good marketing.” Now many questions arise: is an entertaining commercial really “marketing”? Is there […]

inSegment Announced as Winner of SmartCEO’s 2016 Future 50 Awards

inSegment Announced as Winner of SmartCEO’s 2016 Future 50 Awards

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  inSegment has been recognized as a 2016 Future 50 Award winner by SmartCEO. The awards, which honor the 50 fastest-growing mid-sized companies in Greater Boston, will be handed out at a ceremony on June 15 at the Boston Park Plaza Hotel.   “This is a great recognition of the phenomenal work our team has done, […]

Fishing for Value in a Sea of Content

Fishing for Value in a Sea of Content

How content marketing can generate value for target audiences, as well as your business.  In today’s digital landscape, it’s not difficult to find content that’s been created by businesses to promote their work, from blog posts to infographics to social media posts. The sea of the internet is swimming with loads of content that make […]

inSegment Named One of the Fastest-Growing Private Companies in Massachusetts

inSegment Named One of the Fastest-Growing Private Companies in Massachusetts

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inSegment, a Newton-based digital marketing agency, has been named one of the fastest-growing private companies in Massachusetts by Boston Business Journal. Boston Business Journal annually publishes its list of the fastest growing private companies in Massachusetts. The 2016 list includes businesses that recorded the fastest revenue growth from 2012 to 2015. To be considered, companies […]

2016 Presidential Candidates: A Lesson in Marketing?

2016 Presidential Candidates: A Lesson in Marketing?

Brand,News,Social Media Comments Off

In early 2015, a myriad of former governors, senators, and businessmen/women officially launched their campaigns for the office of President of the United States. Now, months later, we’ve seen the results of Super Tuesday—a day that essentially determines the candidate for each respective party. Throughout the campaign process, it’s been interesting to note that no […]

3 Overlooked Digital Marketing Trends in 2016

3 Overlooked Digital Marketing Trends in 2016

Since late last year, dozens of articles and blog posts have forecasted the top digital marketing trends for 2016.  With topics such as video ads, mobile, social media, the Internet of Things, SEO, and virtual reality are constantly recurring themes, these predictive analyses offer a broad perspective of the 2016 digital marketing industry. However, areas […]

inSegment to Attend Annual RSA Conference in San Francisco

inSegment to Attend Annual RSA Conference in San Francisco

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inSegment is set to attend the annual RSA Conference in San Francisco starting Monday, Feb. 29 at the Moscone Centre. During their time at the conference, members from inSegment’s team will not only be attending various seminars, but also meeting with other attendees to discuss digital marketing and share insights into how to improve their […]

10 Ways to Generate Leads from Your Blog

10 Ways to Generate Leads from Your Blog

Online Marketing Comments Off

Guest Post by Mike Dane Without leads, your business is destined to hit the skids. Leads are eligible prospects who can transform into your regular customers if you do your homework well enough. Bloggers and Internet marketers depend on various avenues to drive leads to their blogs. However, some of these channels don’t yield the […]