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4 Common Mistakes B2Bs Make with Analytics

4 Common Mistakes B2Bs Make with Analytics

This is a guest post written by Asi Dayan, Head of Marketing at Oribi. Everybody strives to become fully data-driven to make better-informed decisions, and there are many tools available to help you with analytics. Probably the most common website analytics tool is Google Analytics. The problem is that it can be quite complex and […]

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3 reasons why B2B companies should use account-based marketing

3 Reasons Why B2B Organizations Should Use Account-Based Marketing

B2B brands often face myriad challenges in marketing. Longer and more complicated sales cycles are common in B2B, as brands must often convince multiple decision makers within the organization and deal with budget restrictions. B2B brands state that finding qualified leads remains their most significant marketing challenge. Account-based marketing has grown in response to these challenges, […]

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Demographic-Targeting

Five Ways to Drive Free Traffic Without Paying for Ads

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Whether you work for a multinational corporation or are launching a home-based business, there is one certainty. You want more customers. To do that, you need to get your name in front of people online. While paid ads drive traffic, the results may not always be worth the expense. Even if you do have a […]

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7 Tips for Increasing Your AdWords Quality Score

7 Tips for Increasing Your AdWords Quality Score

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Quality Score isn’t just some shop term that you can learn later “when you have more time.” For one thing, let’s be honest: More time is a myth of unicorn proportions. For another, it’s unlikely your Google AdWords results are going to be meaningful until you have mastered the basics of Quality Score (QS). Instead […]

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Look Before You Leap: 10 Things to Test Before Launching Your Website

Look Before You Leap: 10 Things to Test Before Launching Your Website

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Our founder and CEO, Alexander Kesler, was recently featured in the latest issue of Information Today. While the full article is available in their print publication, here’s a snippet for you to enjoy!   While Launching or re-launching your website is an exciting time for a brand, it’s a major undertaking that includes months of […]

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Semantic (Voice) Search and What it Means for You

Semantic (Voice) Search and What it Means for You

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If you’ve owned a smartphone since 2013, or bought a Microsoft laptop, then you have a digital assistant at your disposal. “Digital assistants” are today’s tech-term for Siri (iPhones), Alexa (Amazon), Google Now (Android), Cortana (Microsoft), and a growing number of other artificial intelligence gadgets. These programs combine language processing technology, text to speech technology, […]

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inSegment - AMP Conference

AMP Conference News: E-Commerce AMP & Mobile SEO

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At AMP’s (Accelerated Mobile Pages) conference on March 7, Google announced that China’s premier search engines, Baidu and Sogou, as well as Yahoo Japan will adopt AMP’s platform. Just last year, Google began backing the AMP Project. Since then, Google and other developers cultivated AMP so it is now used on over a billion webpages. […]

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What You Need to Know About AMP

What You Need to Know About AMP

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When Google announced that it would back the AMP (Accelerated Mobile Pages) Project last year, it changed the scope of the mobile publishing. With Google now prioritizing AMP listings in its mobile SERPs, AMP has big implications for SEO and has become a digital marketing tool that developers need to be aware of.   What […]

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How to Improve User Experience

How to Improve User Experience

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When it comes to converting users, simply having a website, landing page, or blog is no longer enough. Users have so many companies competing for their business that unless you’re selling digestive supplements for indoor parakeets, users can easily decide they don’t want your product. Since a bad website will actually drive away potential sales, […]

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Using Goals in Analytics to Drive Qualifying Traffic

Using Goals in Analytics to Drive Qualifying Traffic

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Despite what some may believe, tracking page views and traffic is not necessarily the most important feature of Google Analytics. In fact, this priceless tool can help webmasters and SEOs gain a much deeper, much more relevant understanding of your site’s users. How can you use Google Analytics to truly drive qualifying traffic towards your […]

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