Older Posts

Your Guide to Conversational Marketing

Your Guide to Conversational Marketing

Comments Off on Your Guide to Conversational Marketing

As technology continues to revolutionize brand strategy, the way marketers and customers interact is changing. Marketing is no longer one-sided propaganda generation–rather, a brand’s reputation evolves via interactions with consumers on the web. These interactions are part of an increasingly important brand strategy called conversational marketing. If your enterprise has yet to begin conversations with […]

Read More
6 Productivity Dos and Don’ts for the Workplace

6 Productivity Dos and Don’ts for the Workplace

Comments Off on 6 Productivity Dos and Don’ts for the Workplace

The office: a space filled with the aroma of coffee, and the furious clicking of your coworkers’ keyboards… a room where ideas come to life, and hard work pays off. If this sounds familiar, your organization is probably a great place to work. But you may find that relieving stress in the workplace is as […]

Read More
Is a Mobile App Right for Your B2B Business?

Is a Mobile App Right for Your B2B Business?

Comments Off on Is a Mobile App Right for Your B2B Business?

On average, a smartphone user spends four to five hours each day on mobile. Like it or not, mobile is completely revolutionizing marketing and brand strategy. So, it’s time to make your business mobile-friendly, or risk falling behind your more technologically-savvy competitors. And one of the most popular B2B mobile trends is app development, or […]

Read More
4 Misconceptions About B2B Social Media (And Their Harsh Realities)

4 Misconceptions About B2B Social Media (And Their Harsh Realities)

Comments Off on 4 Misconceptions About B2B Social Media (And Their Harsh Realities)

Ah yes, social media: a world where writing on walls and poking strangers is widely accepted by the online population. But of course, teenagers aren’t the only ones committed to a serious relationship with social media—your potential customers are, too. There are several advantages of social media for B2B companies. For example, social networking gives […]

Read More
Winner of the inSegment 2016 Scholarship Announced!

Winner of the inSegment 2016 Scholarship Announced!

News
Comments Off on Winner of the inSegment 2016 Scholarship Announced!

We are pleased to announce the winner of our Fall 2016 Scholarship: Abbey Willman, a 19-year-old student living in Madisonville, Louisiana. Abbey will be attending Delgado Community College in New Orleans in the fall for her final semester. inSegment recently introduced the Scholarship Program to find gifted people enrolled at a high school, college, or […]

Read More
3 Digital Marketing Trends that Have Changed My Perception of the Industry

3 Digital Marketing Trends that Have Changed My Perception of the Industry

Comments Off on 3 Digital Marketing Trends that Have Changed My Perception of the Industry

By Abbey Willman, our Fall 2016 Scholarship winner   “Hi, I have noticed you looked up eyeglasses once on Amazon; allow me to display a strip of ads for glasses on every site you visit.” This is the story of every online user ever since technology has revolutionized our society into being an indoctrinated consuming […]

Read More
4 Ways to Set Off Fireworks with Your Email Marketing

4 Ways to Set Off Fireworks with Your Email Marketing

Comments Off on 4 Ways to Set Off Fireworks with Your Email Marketing

This upcoming weekend, we’re watching parades, barbecuing, and taking blurry photos of fireworks to honor the day our founding fathers signed the Declaration of Independence. But why not get started on your celebration early? While the standard 4th of July traditions have to wait until the weekend, you can start honoring one of the most important […]

Read More
5 Ways to Create an SEO Juggernaut

5 Ways to Create an SEO Juggernaut

Comments Off on 5 Ways to Create an SEO Juggernaut

So your goal is to generate more website traffic and increase conversions—but you can’t get started without oiling up a well-built SEO machine. With over one billion active websites today, it’s a challenge to differentiate your site from an enormous pool of digital content. However, with the implementation of an effective SEO strategy, you’ll have less […]

Read More
5 Lessons in Digital Storytelling from Leading B2B Companies

5 Lessons in Digital Storytelling from Leading B2B Companies

Comments Off on 5 Lessons in Digital Storytelling from Leading B2B Companies

The Content Marketing Institute recently reported that 80 percent of business decision-makers prefer to get information about a company in a series of articles versus in an advertisement. With this in mind, today’s successful marketers know that the days of traditional outbound marketing are numbered, and that it’s vital to adopt more colorful, inbound strategies […]

Read More
inSegment Recognized by Clutch as a Leading Digital Agency in Boston

inSegment Recognized by Clutch as a Leading Digital Agency in Boston

News
Comments Off on inSegment Recognized by Clutch as a Leading Digital Agency in Boston

inSegment has been named a leading Boston digital marketing agency by Clutch, a Washington, D.C.-based B2B research firm. Clutch’s assessment was based on various qualitative and quantitative factors including market presence, company experience and client reviews, for which inSegment scored “very good” or “excellent.” inSegment also scored the highest among the six other companies for […]

Read More