Search Engine Optimization
“Your customers are looking for you” serves not only as our tagline but also as the driving force behind our SEO methods. Most agencies only focus on getting to that number one result. We believe that it is far more important to formulate comprehensive strategies that ensure that our clients are found by the most promising prospects.
inSegment’s proprietary SEO DNA system is key to the success of inSegment SEO Programs. The SEO DNA is unique and multi-dimensional set of tactics developed for each client and is carefully crafted by inSegment SEO Team to reflect the specifics of each client’s current status, industry, competitive landscape and company sensitivities.
All inSegment SEO strategies are implemented using both on-page and off-page tactics. Once the strategic keyword clouds are defined the pages on the website that are most relevant to these terms are optimized. This involves the optimization of metadata such as tags, keywords, site maps and links. After the on-page factors are complete our off-page campaign begins. The off-page program is designed to generate a high quantity of quality back links and to generally elevate visibility. We rely on the strategic leverage of social media outlets and active audience engagement for link building.
Unlike other agencies, inSegment offers full-transparency in our methods so our clients can be confident that we are always above the board. We never rely on black hat tactics; instead we provide results that are competitive and sustainable.
See how our comprehensive SEO strategies have benefited our clients by reading our case studies below: