Geotargeting is a marketing tactic through which you can direct advertising messages towards particular geographical areas. This segmentation based on location can center on the user’s country, region/state, city, metro code/zip code, organization, IP address, or other similar criteria. There are several ways to accomplish this, including search engine optimization (SEO), social media, and paid advertising.

Keywords with a specific geographic location included are known as geotargeted keywords. Rather than focusing on the keyword “plumber,” for instance, you may aim for “plumber in San Francisco.” Since they are already looking for plumbers in their area, this gives you the opportunity to reach people who are more likely to be interested in your services.

For your company, using geotargeted keywords can provide a variety of advantages, such as:

• Increased website traffic: Your website is more likely to appear in search results for users in those locations when you target geo-specific keywords. Potential customers may visit websites more frequently as a result of this.
• Increased conversion rates: Compared to people who search for more general keywords, those who search for geo-specific keywords are more likely to be interested in your goods or services. This is a result of their ongoing search for local businesses. Utilizing geotargeted keywords can therefore increase conversion rates.
• Lower marketing expenses: By using geotargeting, you can direct your ads to particular regions. This implies that there is a decreased possibility of squandering funds on advertising to individuals who have no interest in your offerings.

Geo-modified keyword research can be done in a variety of ways. One method is to use a keyword research tool like SEMrush or Google Keyword Planner. Using these tools, you can see a list of related keywords, including geo-modified keywords, by entering a seed keyword.

Examining your website analytics data is another way of conducting research into geo-modified keywords. You can see from this data which keywords people are using to visit your website. Then, you can target geo-modified keywords by using this information to identify them. Once you’ve compiled a list of geo-modified keywords, you can begin incorporating them into your website content, paid marketing initiatives, and social media posts.

Given the online nature of geotargeted ads, it’s important that your website is optimized for geotargeting. This can be done by implementing several steps:

• Make sure the title tag and meta description of your website contain your location. This will make it more likely that people looking for local businesses will find your website in search results.
• Make landing pages for your area. Particular pages on your website created with a focus on specific keywords are known as landing pages. For every region you service, you have the option to make local landing pages.
• Obtain a listing in regional directories. There exist several local directories wherein your business can be listed. This will make your company more visible in local search results for consumers looking for businesses in your area.
• Apply schema markup locally. You can add a type of code called schema markup to your website to give Google additional details about your company. Your location, business hours, and contact details may be included in this data.

By following the steps laid out above, you can begin planning to implement geotargeting and utilizing geotargeted keywords to interact with your audience members. However, running a successful geotargeting campaign is not always going to be a walk in the park. With the aid of inSegment, a leading digital marketing agency in Boston, MA, you can enhance your geotargeting efforts.

inSegment’s team boasts years of experience in SEO and targeted advertising, meaning it’s the perfect place to turn if you’re ready to implement geotargeting but you need to guarantee you get off to a good start. If you’re serious about maximizing tactics like geotargeting to boost your return on digital marketing spend, contact inSegment today.