Keyword rankings as a way to evaluate SEO success

Search Engine Optimization

For businesses looking to enhance their digital presence, mastering the art of Search Engine Optimization (SEO) is an important step. At the heart of effective SEO strategies is understanding how to evaluate keyword rankings. Let’s put keyword rankings under the microscope so you can understand why keyword rankings matter and how they can be effectively measured.

Why Are SEO Keyword Rankings Important?

Keyword rankings show how visible your website is to potential customers looking for the goods or services you provide. The significance of keyword rankings lies in the fact that, ultimately, your website is more likely to be viewed by potential customers and to produce traffic and leads if it ranks higher for a particular keyword.

Naturally, there are many factors that contribute to SEO success besides keyword rankings. There are other important factors as well, like backlinks, bounce rates, conversion rates, ROI, and organic search traffic. Nonetheless, you can assess your SEO performance and pinpoint areas for improvement by looking at keyword rankings.

The Best Keyword Rank Checkers

Numerous keyword rank checkers are available, both for free and for a fee. Among the most widely used keyword rank checkers are the following:

  • Google Search Console: This free tool from Google gives you information about the organic search performance of your website, including impressions, click-through rates (CTRs), and keyword rankings.
  • SEMrush: This premium tool offers more thorough keyword ranking information along with other helpful SEO features like keyword research and competitor analysis.
  • Ahrefs: This is another highly popular paid tool for SEO analysis and keyword rank tracking.

What Other SEO Success Metrics Are There?

You can monitor several other SEO success metrics in addition to keyword rankings to assess your performance. Monitoring more metrics allows you to paint a more comprehensive picture of the efficacy of your SEO efforts. Some additional metrics you should follow include:

Organic search traffic

This metric counts the number of people who find your website through natural search engine results.


Backlinks are URLs pointing to your website from other websites. Google recognizes backlinks from reputable websites as an indication of the authority and reliability of your website.

Bounce rate

The percentage of visitors to your website that departs after only viewing one page is known as the “bounce rate.” A high bounce rate may be a sign that visitors are not finding your content interesting or relevant.

Conversion rates

The percentage of visitors to your website that complete a desired action, like subscribing to your newsletter or making a purchase, is measured by your conversion rate.

Return on investment (ROI)

ROI calculates the amount of money returned on your SEO investment. It is computed by deducting the money you make from SEO traffic from your SEO expenses.

Tips for Improving Your Keyword Rankings

Here are some final tips that will help you rank higher for your keywords:

  • Provide informative and relevant high-quality content for your intended audience.
  • Include your target keywords in your title tags, meta descriptions, and all throughout your content.
  • Create backlinks from reputable websites.
  • Advertise your content on websites and social media pages.
  • Keep an eye on your keyword rankings and tweak your SEO plan accordingly.

While it takes time and work to improve your keyword rankings, implementing these suggestions will help you increase your website’s exposure in search results and draw in more visitors.

How inSegment Can Help You Evaluate and Improve Your Keyword Rankings

Online tools are fantastic resources, but for serious businesses lacking in SEO experience, or inexperienced marketers looking to expand their knowledge, turning to a professional SEO agency is recommended. inSegment is an award-winning agency out of Boston, MA, with a dedicated team of SEO experts ready to run your SEO efforts by:

  • Monitoring your keyword rankings over time and assessing how they stack up against those of your rivals.
  • Determining which keywords you currently rank highly for and which ones you still need to work on.
  • Looking for ways to enhance your content and on-page SEO by analyzing the SERPs for your target keywords.
  • Analyzing the results of your SEO campaigns to determine what is and isn’t working.

It takes time to fully understand SEO, let alone create, implement, and optimize an entire SEO campaign. Trusting in professional experience is a great place to start if you’re worried about the effectiveness of your SEO efforts.

Keyword rankings as a way to evaluate SEO success

Search Engine Optimization