By Larysa D.
1. Change your decisions over and over.
Do you want to use illustrations, photos, images of people, animals, etc.? Do you want a Flash or static site? Moving elements? Lots of text? No text?
Determine what you want to see on the homepage of your site at the very beginning of the design process. If you want some sort of Flash illustration, decide what type and quantity of images – vector graphics versus photos versus a single, animated object, etc…
The amount of content and pictures that you want to see on the homepage will influence your designer’s decisions on what your site will look like.
If you originally decided to display one paragraph of text and one picture, and later on in the process find yourself publishing five paragraphs and five pictures on your homepage, in addition to adding features such as a newsfeed section, client list and a portfolio gallery, then the expanded amount and variety of content will require a very different design. Your designer will likely need to start over!
2. Use too many different fonts. As a rule, you should use no more than four font sizes on a given page.
3. Place small, grey text on a black background. Or yellow text on a red background. Or green text on a blue background…NEVER! The text should be always clear and visible so that your visitor can read your content.
4. Employ too many or too little colors on one page. Pick three main colors and work with them.
- Color 1 – main website color
- Color 2 – this is your supportive color and should complement your main website color
- Color 3 – this color highlights text and graphics and should be used to attract a visitor’s attention (it can be used for conversion buttons, headers, etc…)
5. Use confusing images that do not represent your type of your business, service or product.
Use bright, attractive pictures (photos) or graphics that reflect the essence of our company, but at the same time, contribute to the overall cohesive look of your website’s design.
6. Publish a blurry logo. Use a high resolution or vector logo to make sure your website looks clean and professional.
7. Use fluorescent colors. (Unless your website is targeting kids.) For corporate websites, earthy tones and color schemes are best.
8. Place bold, black shadows next to elements. This is an out-dated design effect.
9. Have too many moving elements. You do not want your visitor overwhelmed or distracted by busy movement.
10. Create a long main menu. Your top-level menu should have no more than six main sections, including the “Contact us” section. Also, if you have more than three sub-levels to your menu, you need to re-organize your site structure. Your website visitor should be able to access the information they want within 2-3 clicks!