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Here at inSegment, we have a proven track record with banks and credit unions that demonstrates our ability to conceive, run, and optimize refined, fully-integrated digital marketing campaigns for our partners in financial services. Our unique combination of SEO, content, email marketing, social media marketing, and PPC is what drives our partners’ digital efforts.
We consistently, punctually help our partners drive memberships, reach more new customers, hit their checking and deposit goals, and increase loan applications and – most importantly – approvals, resulting in a notable ROI on digital marketing efforts.
inSegment’s extensive experience working with banks and credit unions means we know how to deliver the right leads for our partners. Our extensive competitor analysis, combined with the compelling SEO-driven content, and our efforts across paid and account-based marketing, enable us to cast a wide net but also focus on particularly lucrative accounts, utilizing personalization where possible. This drives more leads, and more quality leads, to our partners’ financial institutions, where they are now likely to become members, apply for loans, and open accounts.
Our full-scale approach to digital marketing means we are able to increase our financial services partners’ web presence, and overall brand awareness drastically. Our ability to leverage data delivers greater brand exposure, a more accurate reach, and ultimately a more efficient digital campaign, helping to increase membership applications and loan applications for our banking and credit union partners. After setting goals together, we create personalized campaigns designed to boost brands, but, more importantly, to create the foundations for further, long-term brand growth, establishing our partners’ financial institutions as a premier choice for years to come.
Our SEO team ensures your financial institution is primed to appear at the top of search engine results pages, driving more organic traffic to your site when users search for relevant words or phrases. We conduct SEO audits of both your website and those of your competitors to ensure we correctly plan how to rank higher, resulting in a coherent campaign that we analyze and optimize throughout, delivering more interested parties to your website for loan applications, membership inquiries, and other financial needs.
Knowing that you have a partner who understands the financial industry, who understands the backyard of the New England landscape, that’s really critical for us.
inSegment works with us on creating landing pages, doing paid search, and some more interesting, innovative things for the bank, like video advertising, things that we haven’t considered in the past.
We love the look of our new website, absolutely love it. We get a lot of compliments on it; it’s functional, it’s easy to navigate, and definitely easy for us to manage.