Site Speed Optimization

Our web dev experts know how to optimize images, reducing their size without sacrificing quality. This drastically increases site speed by reducing the amount of data needed to download the images. Images can be resized, compressed, or converted to a different format, and each of these techniques helps the website perform better. We identify an appropriate plugin that is compatible with the website, we configure the optimization settings to compress or resize the images, and we choose the appropriate formats for each image to minimize file size while maintaining quality.

We help our clients deliver content quickly and efficiently to visitors by integrating a content delivery network (CDN) into the new website. We configure your DNS settings to properly integrate the CDN, and we configure your CDN setting to optimize site speed by enabling compression, using SSL encryption, and setting cache expiration times. By utilizing a CDN, you can ensure that your website’s visitors get their content fast, having it delivered from the closest possible server, boosting the user experience and increasing the time they spend on your site, improving the probability of conversion.

Each millisecond counts when delivering a web page. We specialize in providing core vitals services for WordPress sites, including reducing full page loading time by up to 0.6 seconds. Our expertise includes optimizing web elements such as:
Delay & Deferred Javascript – Minify CSS / Javascript – Minify HTML Using Gzip or Bortli – Remove unused CSS – Lazyload HTML – Reduce HTTP Requests – Reduce TTFB to under 100ms – Reduce Total Blocking Time – Page Preloading – Optimize Fonts – Optimize Videos

In today’s digital age, mobile traffic has surpassed desktop traffic, making mobile optimization an essential factor for website success. Slow mobile load times can lead to high bounce rates, poor user experiences, and decreased conversions. That’s why our team takes a mobile-first approach to website optimization, ensuring that our partners’ websites are not only fast on desktop but also perform optimally on mobile devices. We adhere to Google’s best practices and guidelines and use tools such as Google Insights to assess mobile site speed and provide actionable insights to improve performance. Our goal is to achieve mobile speed scores above 80%, indicating that our partners’ websites load quickly and provide seamless mobile experiences for their users.

At inSegment, we recognize the importance of using the right tools to optimize a website for load time. That’s why we utilize a variety of tools such as Google Insights, GTMetrix, Semrush, WPRocket, and code review tools to help us identify issues and track progress. Additionally, we use server traffic analysis tools in real-time to monitor the site’s performance, and we simulate traffic on different connection speeds and devices to ensure that the site is optimized for all users. By leveraging the power of these tools, we are able to fine-tune every aspect of the website, from code optimization to image compression, and achieve faster load times that result in a better user experience and improved search engine rankings.