Site Speed Optimization

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    We understand that site speed is much more than just an essential element in a positive user experience, it is also an extremely important Google ranking factor. We use our site speed optimization expertise to deliver an agile experience for the user, regardless of browser or device, taking a mobile-first approach.

    Our skilled web developers aim to maximize website speed, resulting in increased traffic, leads, and sales for our partners. By identifying and addressing potential issues that hinder website speed, such as unused code or plugins, loose image compression, and buggy functionality, we provide an enhanced user experience for website visitors. By implementing page-by-page speed optimization improvements, we ensure that our partners’ websites load quickly and efficiently, providing an exceptional user experience and a higher Google rank.


    Site Speed Optimization

    Web Vitals
    Right Tools
    Site Speed Optimization
    Website Audits

    At our agency, we prioritize website speed and performance to enhance the user experience and ultimately drive business growth for our clients. Our team conducts a thorough audit of your website using various tools, including Google Insights, to assess its speed and performance against industry best practices and recommendations. Using our advanced tech stack and expertise, we measure page load times, resource load times, network performance, and code efficiency to identify areas for improvement. We then design, develop, and deliver an optimized website that performs significantly better than the current version. By leveraging our expertise in website speed optimization, we ensure that our clients’ websites are optimized for peak performance.

    Site Speed Optimization
    Image Optimizations

    Our web dev experts know how to optimize images, reducing their size without sacrificing quality. This drastically increases site speed by reducing the amount of data needed to download the images. Images can be resized, compressed, or converted to a different format, and each of these techniques helps the website perform better. We identify an appropriate plugin that is compatible with the website, we configure the optimization settings to compress or resize the images, and we choose the appropriate formats for each image to minimize file size while maintaining quality.

    Site Speed Optimization
    CDN Integration

    We help our clients deliver content quickly and efficiently to visitors by integrating a content delivery network (CDN) into the new website. We configure your DNS settings to properly integrate the CDN, and we configure your CDN setting to optimize site speed by enabling compression, using SSL encryption, and setting cache expiration times. By utilizing a CDN, you can ensure that your website’s visitors get their content fast, having it delivered from the closest possible server, boosting the user experience and increasing the time they spend on your site, improving the probability of conversion.

    Site Speed Optimization
    Core Web Vitals

    Each millisecond counts when delivering a web page. We specialize in providing core vitals services for WordPress sites, including reducing full page loading time by up to 0.6 seconds. Our expertise includes optimizing web elements such as:
    Delay & Deferred Javascript – Minify CSS / Javascript – Minify HTML Using Gzip or Bortli – Remove unused CSS – Lazyload HTML – Reduce HTTP Requests – Reduce TTFB to under 100ms – Reduce Total Blocking Time – Page Preloading – Optimize Fonts – Optimize Videos

    Site Speed Optimization
    Mobile First

    In today’s digital age, mobile traffic has surpassed desktop traffic, making mobile optimization an essential factor for website success. Slow mobile load times can lead to high bounce rates, poor user experiences, and decreased conversions. That’s why our team takes a mobile-first approach to website optimization, ensuring that our partners’ websites are not only fast on desktop but also perform optimally on mobile devices. We adhere to Google’s best practices and guidelines and use tools such as Google Insights to assess mobile site speed and provide actionable insights to improve performance. Our goal is to achieve mobile speed scores above 80%, indicating that our partners’ websites load quickly and provide seamless mobile experiences for their users.

    Site Speed Optimization
    Using the Right Tools

    At inSegment, we recognize the importance of using the right tools to optimize a website for load time. That’s why we utilize a variety of tools such as Google Insights, GTMetrix, Semrush, WPRocket, and code review tools to help us identify issues and track progress. Additionally, we use server traffic analysis tools in real-time to monitor the site’s performance, and we simulate traffic on different connection speeds and devices to ensure that the site is optimized for all users. By leveraging the power of these tools, we are able to fine-tune every aspect of the website, from code optimization to image compression, and achieve faster load times that result in a better user experience and improved search engine rankings.

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      Leverage our Website Speed Optimization Services

      inSegment has the expertise to boost your site’s speed today, driving results in the process no matter your industry.

      Online advertising services for B2B & technology businesses

      B2B & Tech

      For our partners in B2B & tech, site-speed optimization is vital. Since their customers need fast, efficient access to their site, and B2B & tech companies often have complex products and services on offer, these companies need to prioritize website speed to ensure visitors stay on their page. If a site is too slow or difficult to navigate, users will find an alternative, so we make sure our B2B & tech partners have the fastest responsive, optimized websites to retain more customers, improve the user experience, and increase their ROI from web development.

      Online marketing services for financial & corporate websites

      Financial Services

      Our expertise working with banks, credit unions, and other financial institutions means we know precisely what it takes to build a website that drives account openings, keeps visitors on the site, and helps our partners hit their business goals. Our fast, functional designs make it easier for prospects to navigate the site, and our site-speed optimization helps our partners improve the user experience to allow for lightning fast transactions, payments, and other financial services they conduct online. The high level of security and reliability that people demand from their financial providers is guaranteed, as we deliver a site that generates a positive reaction from visitors, attracting more customers and boosting the institution’s reputation.

      Digital marketing strategies for retail & ecommerce websites

      Retail & eCommerce

      Having a fast website for your online retail or eCommerce business is an absolute must. The speed of an online store’s website directly impacts revenue, so we offer partners the opportunity to speed up and optimize their site, creating a seamless user experience as shoppers navigate the various products and items available. We allow our partners to guarantee site speed that holds up against high traffic and a large number of product pages, and this boosted speed also makes it easier for customers to fulfill their purchase, instead of abandoning a slow-loading cart.

      Digital advertising for higher education websites

      Higher Education

      Our partners in the higher education industry rely on fast websites to attract and retain students. With improved site speed, prospective students are able to access information, apply for admissions, and connect with staff quickly. If our partners offer online programs or take in international students, this is vitally important. With slow load times, prospects will likely give up and find another school, and they might be put off the idea of attending a school with slow technology. Our site-speed optimization services help higher education institutions attract more students, improve their brand and reputation and, ultimately, achieve their enrollment goals.

      Client testimonial video placeholder

      We love the look of our new website. Absolutely love it. We get a lot of compliments on it and it’s very functional, very easy to navigate, and definitely easy for me to manage.

      Kenneth Simms
      Avidia Bank
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