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Generating high-quality leads is vitally important in the constantly evolving digital marketplace. Leveraging innovative, industry-leading tactics within a comprehensive lead generation strategy, our team guarantees pipeline growth, both in terms of quality and quantity.
Utilizing industry-leading technology, platforms, and analytics tools, our team of digital marketing experts crafts, plans, and executes a full-scale lead generation strategy for your company that includes Search Engine Optimization, Social Media Advertising, Account-Based Marketing, Paid Advertising, Content Marketing, and Email Marketing. Put your lead generation in the hands of inSegment to ensure your next campaign filters out unwanted leads, identifies and nurtures qualified B2B and B2C leads, is analyzed and optimized appropriately, and delivers the ROI that you are expecting.
Customized, conversion-driving SEO strategies are at the core of our search engine optimization services. Starting from our meticulous keyword research, website and competitors auditing, to content, IA and UX fixes, our SEO process is crafted to improve your rankings in search engines to create an effective and evergreen revenue-generating website.
Our social media and content experts plan and run omnichannel campaigns, creating and sharing standout multimedia content across the world’s most popular platforms, engaging audience members in a consistent brand voice, establishing partnerships with leading influencers, and using content syndication, all to improve your brand’s image and boost overall awareness.
We strategically create, share, and constantly monitor and optimize highly personalized content to identify, engage, and nurture new clients. Our ABM efforts focus on targeting individual customer accounts to help you build long-lasting relationships with high-value accounts while weeding out unsuitable prospects, increasing your overall pipeline quality.
Extensive research, beautifully-designed landing pages, and our in-depth knowledge of the bidding process are all elements of our customized, hands-on paid advertising campaigns. This refined approach allows us to tap into traffic already searching for the kinds of services and products you offer, increasing qualified traffic and reducing associated costs.
Used in constant collaboration with our SEO department, the data-driven approach adopted by our content team ensures your content is researched, analyzed, and remains fully optimized throughout its lifecycle. From the moment that it’s created, we guarantee top-quality, cross-platform, multimedia content for our valued partners.
Our deep roots and expertise in Email Marketing guarantee our partners’ unrivaled success in lead generation and nurturing, template creation, and new product or service announcements. The consistent tone, language, and frequency of our various marketing emails connect you with your audience in a personalized, cohesive manner that generates trust and engagement.
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Our human-centered lead-generation strategies will help your business grow,
no matter your niche
inSegment approaches B2B & Tech by aligning our success with that of our partners. Our conversion-oriented combination of actionable human insights and innovative technology delivers more leads, better quality leads, and results in a well-rounded, adjustable blueprint that maximizes clients’ ROI. Targeting high-value accounts with ABM, creating and maintaining beautiful custom landing pages, utilizing content syndication, and tracking your funnel throughout our relationship all contribute to providing our valued partners with industry-leading B2B & Tech lead generation strategies.
Our proven track record with banks and credit unions demonstrates our ability to conceive, run, and optimize refined, fully-integrated digital marketing campaigns for our partners in financial services. Blending SEO, Content, Email Marketing, Social Media Marketing, and PPC, we craft standout campaigns for financial institutions that deliver qualified leads, more conversions, long-lasting relationships, and a drastically enhanced web presence.
Digital advertising is the cornerstone of any retail business, whether it’s brick-and-mortar or eCommerce. Our digital marketing for retail and eCommerce businesses sees constant cross-departmental collaboration among our teams, synergizing our efforts in Content, Web Design and Development, SEO, Social Media, and PPC. Utilizing marketplace integrations allows us to not just get your store, products, and services on people’s screens, but also to analyze, adapt, and optimize your strategy to ensure you continue to see an uptick in visibility, conversions, and improved customer relationships 24 hours a day, 7 days a week.
With years of experience collaborating with partners in the higher education industry, inSegment has become a top choice for any college or university looking to find more leads, build its brand, and boost enrollments. Our unique formula that integrates elements of SEO, PPC, Content Marketing, and more, delivers and nurtures leads on their journey from prospective applicant, to student, to graduate and future investor. We enhance the number and caliber of students applying to your college or university, we build a long-lasting base of interested parties, and we help your brand break new ground.
They work very closely with us in all aspects of our digital marketing initiatives. It’s changed the way we’ve done business, especially in the online area. The thing that makes inSegment a little different than everybody else is they provide everything under one roof.
inSegment has been instrumental in helping us build an effective lead-generating machine. This partnership has improved KPIs across the board, including a 33% increase in conversion volume on Google and a 567% increase on LinkedIn.