Industries We Serve

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    inSegment has a rich history of partnerships with organizations across a variety of industries, ranging from Financial Services and B2B & Technology, to Higher Education, Retail & eCommerce, and Non-Profits. Our methodical process and commitment to performance have allowed us to gain valuable expertise and experience in each and every industry we operate in, resulting in a team of industry-transcendent digital marketing experts.
    Put your digital marketing needs in the hands of inSegment, regardless of your industry, to see an uplift in growth including a boost to funnel quality, an increase in brand exposure and awareness, and, ultimately, a bigger ROI.

    Explore our Digital Services by Industry

    B2B & Tech
    Higher Ed
    Labor & Trade Unions
    B2B & Technology

    inSegment’s refined formula for lead generation combines actionable human insights with the latest technologies and intent data to deliver outstanding ROI from digital marketing campaigns to our partners. Our rigorous market research, SEO-driven content, and extensive industry knowledge, all combine to provide you with more leads, and more traffic and give you an overall boost to your brand’s image and awareness. We build fast, functional websites for our B2B & tech clients, and we use full-funnel tracking to ensure your campaigns are analyzed and optimized throughout.

    Financial Services

    Leveraging our years of experience and countless banks, credit unions, and financial services partners, and using our full suite of services, from design and development, and organic and paid social marketing, to SEO, PPC, and email marketing, we have help financial institutions develop their brand, appear higher in searches, launch new products, expand account holders portfolios, and grow their banks, credit unions, or insurance and investing agencies with our proven methodology.

    Higher Education

    We have been helping higher education institutions build their brands and enroll more students by taking several key steps, including identifying and understanding their goals and objectives, and building tailored digital marketing strategies that align with these goals. We refine and optimize this strategy, driving more prospects to our partners’ sites utilizing both SEO and paid advertising. Our thorough funnel tracking combines with these actions to help our partners rank higher, boost their brand, and increase funnel numbers and quality.

    Labor & Trade Unions

    We have extensive experience helping labor and trade unions overcome the unique challenges faced in their complex landscapes. Our marketing strategies help unions to increase membership, tap into new audiences, boost member engagement, and amplify the union’s online reach and impact. We help unions forge new partnerships, and establish invaluable connections with companies, signatories, and key stakeholders, all to provide sustained union growth.

    Retail & eCommerce

    Our customized digital marketing campaigns for retail and eCommerce businesses see constant cross-departmental collaboration among our teams, synergizing our efforts in content, web design and development, SEO, social media, and PPC. Our process enables us to get your store to the top of search engine result pages, while our consistent, analysis-driven optimizations guarantee your online store provides a seamless shopping experience for your customers all day, every day.


    The entire team at inSegment takes pride in our continuous work with non-profit organizations. Digital marketing gives non-profits a fantastic opportunity to increase their funding and our approach has delivered for partners time and again, using our distinctive blend of email marketing, SEO, content marketing, ACB, and social media advertising. We are loud and proud about our partners’ achievements in the non-profit niche and this outlook and method benefit our partners massively.

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    IC Credit Union testimonial for inSegment video thumbnail

    Knowing that you have a partner who understands the financial industry, who understands the backyard of the New England landscape, that’s really critical for us.

    Christopher Hendry
    President & CEO, IC Credit Union
    MSLAW testimonial for inSegment video thumbnail

    The proof is in the pudding. It’s numbers based. This is a numbers game, and we saw a 10 to 14% increase over the past three to four years with inSegment, while other law schools are facing declines of 20 to 30% in their interim classes.

    Rohit Bhasin
    Massachusetts School of Law
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    We are proud to work with brands from different verticals