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Insegment Blog


Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.

Author: Alexander Grosu

The author is a digital marketer and content writer for inSegment located in Boston, Massachusetts.

By: Alexander GrosuApril 6, 2015

How Your Website Can Capitalize On Google’s New SEO Algorithm

Search Engine Optimization

Google has announced the release of a new algorithm for search engine queries. The update is scheduled to take place on April 21, 2015 and will generate new rankings for websites based on

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By: Alexander GrosuMarch 24, 2015

inSegment, a Leader Among Boston’s Digital Marketing Firms, According to Clutch

News

Since our journey started in 2007, our efforts as a full-service digital marketing and advertising agency have been centered upon quantifiable marketing results. An engineering mindset and a powerful

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By: Alexander GrosuOctober 13, 2014

6 PPC Marketing Tips to Improve Your Business

SEM

A successful pay-per-click (PPC) ad campaign can help generate leads and solidify a strong customer base for your business. However, the time commitment and tedious nature of creating a successful ad

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By: Alexander GrosuJuly 8, 2014

Beware: The 3 Challenges That Await Upon Topping Search Engine Results

Search Engine Optimization|SEM

So, you have achieved that coveted top spot on the search engine results page. You are feeling good about your business, and in this moment, you may believe that there is nothing that could bring you

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By: Alexander GrosuMay 16, 2014

Content Marketing: Repackage Your Content for Maximum Success

Marketing Channels|Online Marketing|Social Media

Content marketing is a fantastic demand generation and lead generation tool for businesses online, but it requires a lot of time and effort to execute it well. Smart content marketers know that in

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By: Alexander GrosuMay 12, 2014

Auditing Your New Agency: What You Need to Look For

Marketing Channels|Online Marketing|Search Engine Optimization|SEM

Hiring an agency to manage your company’s SEO and SEM programs is often a smart way to run things; however, brands must do their homework before and during the beginning of their  client-agency

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By: Alexander GrosuMay 9, 2014

Social PPC: Separating Myth from Reality

Online Marketing|SEM|Social Media

Pay-per-click advertising on social networks has existed for several years, but has only recently started gaining traction. Social PPC is great, in that it allows advertisers to pinpoint audiences

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By: Alexander GrosuMay 5, 2014

Is Google+ On the Ropes?

Marketing Channels|Online Marketing|Social Media

Google+ is often the red-headed stepchild of the social media world; it often doesn’t receive the same accolades or news coverage as Facebook or Twitter. Marketing and advertising professionals see

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By: Alexander GrosuApril 28, 2014

What’s the Biggest Email Marketing Mistake You Can Make?

Email Marketing|Online Marketing

Marketers have a lot going on. From strategy and planning to execution and reporting, there is always an abundance of tasks on a marketer’s to-do list. It can be natural to want to lighten the

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