The author is a digital marketer and content writer for inSegment located in Boston, Massachusetts.
Google has announced the release of a new algorithm for search engine queries. The update is scheduled to take place on April 21, 2015 and will generate new rankings for websites based on
Since our journey started in 2007, our efforts as a full-service digital marketing and advertising agency have been centered upon quantifiable marketing results. An engineering mindset and a powerful
A successful pay-per-click (PPC) ad campaign can help generate leads and solidify a strong customer base for your business. However, the time commitment and tedious nature of creating a successful ad
So, you have achieved that coveted top spot on the search engine results page. You are feeling good about your business, and in this moment, you may believe that there is nothing that could bring you
Content marketing is a fantastic demand generation and lead generation tool for businesses online, but it requires a lot of time and effort to execute it well. Smart content marketers know that in
Hiring an agency to manage your company’s SEO and SEM programs is often a smart way to run things; however, brands must do their homework before and during the beginning of their client-agency
Pay-per-click advertising on social networks has existed for several years, but has only recently started gaining traction. Social PPC is great, in that it allows advertisers to pinpoint audiences
Google+ is often the red-headed stepchild of the social media world; it often doesn’t receive the same accolades or news coverage as Facebook or Twitter. Marketing and advertising professionals see
Marketers have a lot going on. From strategy and planning to execution and reporting, there is always an abundance of tasks on a marketer’s to-do list. It can be natural to want to lighten the