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Insegment Blog


Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.

Author: Allyson Penella

The author is a digital marketer and content writer for inSegment located in Boston, Massachusetts.

By: Allyson PenellaNovember 22, 2013

Facebook Tests Out Five Star Ratings for Company Pages: What Does This Mean for Brands?

Social Media

Facebook is currently testing out a new idea that could mean trouble for some companies. At the top of company pages chosen for the test, there is now a five star rating directly under the company

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By: Allyson PenellaNovember 15, 2013

Micro-Content for Branding

Online Marketing

We can simply define today's generation in one word: fast. We expect everything quickly and at our fingertips. Consumers and customers will quickly lose interest in content or informational pieces

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SEO Tips
By: Allyson PenellaNovember 1, 2013

SEO’s Shifting Focus

Online Marketing|Search Engine Optimization

Over the past few years, and particularly in the last few months, many changes have occurred in the way Google measures and ranks pages within its search results. Experts see this as an opportunity

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SEO, Link building
By: Allyson PenellaOctober 25, 2013

Turning Web Mentions Into Links

Link Building|Search Engine Optimization

Link building is crucial to your website's SEO. Increasing the amount of links to your page will raise your page rank, and help the chances of someone coming across your site. It is important to make

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By: Allyson PenellaSeptember 27, 2013

The New Airtime: Google Hangouts and Twitter Chats Invade

Social Media

To stay on top of the publicity game, you have to evolve with the trends. Social media continues to provide new twists to traditional media promotion methods. Talk shows on both television and radio

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Website Makeover Tips
By: Allyson PenellaSeptember 20, 2013

Checklist: 5 Steps to Take When Considering a Website Makeover

Online Marketing|Web Development

Periodically redesigning and redeveloping your website maintains company success.  A fresh look, new features, and updated content never hurt anybody...or did it?  There are a few steps and

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Social Media for Branding
By: Allyson PenellaSeptember 13, 2013

Take Employer Branding to the Next Step with Instagram and Pinterest

Online Marketing|Social Media

LinkedIn, Facebook, Twitter. We've all heard and seen companies use these social media sites to build their brand and make an impression on potential employees. But there are other faces in the game:

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