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Insegment Blog


Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.

Author: Elizabeth Seibert

The author is a digital marketer and content writer for inSegment located in Boston, Massachusetts.

Voice Search Explained cover image
By: Elizabeth SeibertMarch 30, 2017

Semantic (Voice) Search and What it Means for You

Online Marketing

If you’ve owned a smartphone since 2013, or bought a Microsoft laptop, then you have a digital assistant at your disposal. “Digital assistants” are today’s tech-term for Siri (iPhones), Alexa

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inSegment - AMP Conference
By: Elizabeth SeibertMarch 8, 2017

AMP Conference News: E-Commerce AMP & Mobile SEO

Online Marketing|Web Development

At AMP’s (Accelerated Mobile Pages) conference on March 7, Google announced that China’s premier search engines, Baidu and Sogou, as well as Yahoo Japan will adopt AMP’s platform. Just last

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AMP (Accelerated Mobile Pages) Project
By: Elizabeth SeibertMarch 2, 2017

What You Need to Know About AMP

Search Engine Optimization|Web Development

When Google announced that it would back the AMP (Accelerated Mobile Pages) Project last year, it changed the scope of the mobile publishing. With Google now prioritizing AMP listings in its mobile

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Improve User Experience cover image
By: Elizabeth SeibertJanuary 31, 2017

How to Improve User Experience

Search Engine Optimization|Web Development

When it comes to converting users, simply having a website, landing page, or blog is no longer enough. Users have so many companies competing for their business that unless you’re selling digestive

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