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Insegment Blog


Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.

Author: Jamie Doherty

The author is a digital marketer and content writer for inSegment located in Boston, Massachusetts.

By: Jamie DohertyApril 25, 2014

iBeacons Could Be The Next Big Thing

App Development|Online Marketing

About a year ago Apple introduced their new iOS 7 update. In classic Apple fashion, they held a keynote speech to tell their loyal customers about all the bells and whistles associated with the new

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By: Jamie DohertyApril 18, 2014

Brand Development: Build and Re-Energize Your Brand Today

Marketing Channels|Online Marketing

Developing a brand can’t be done overnight. Many popular brands have rich histories that have contributed to how they are perceived today. However, longevity isn’t the only factor that

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By: Jamie DohertyApril 4, 2014

AdWords Search Funnel: The Best Friend You’ve Never Met

Online Marketing|SEM

Former American Merchant and politician John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. For many advertisers, this saying

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By: Jamie DohertyMarch 28, 2014

Google Panda is Helping Small Businesses Optimize Search

Online Marketing|Search Engine Optimization

As a small business, it is imperative that you optimize your business for search. Where do people go to find things they’re looking for? Google of course. According to a report published at the end

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By: Jamie DohertyMarch 21, 2014

Wearable Devices: Android & Samsung Battle for Smartwatch Supremacy

Marketing Channels|Online Marketing|Web Development

Wearable devices seem to be the latest craze in the world of technology. Google Glass made a splash when it was first released, and now smartwatches are entering the wearables category. If you find

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By: Jamie DohertyMarch 14, 2014

Desktop vs. Tablet vs. Mobile: A Unique User Experience

Online Marketing|Web Development

By now responsive design is old news. Every web designer knows that your website should scale to whatever device visitors use to access it. Your site should look just as clean on a cell phone as it

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By: Jamie DohertyFebruary 28, 2014

Coca-Cola Turns Content Into Value, And You Can Too

Marketing Channels|Online Marketing

Coca-Cola is a brand that almost everyone in the world is familiar with. Their global reach is unparalleled, and they’re looked at as more than just a soft drink provider. Since its founding in

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By: Jamie DohertyFebruary 21, 2014

Lithium Acquires Klout: Is Social Influence More Important Than We Thought?

Online Marketing|Social Media

In a surprising move last week, Lithium Technologies acquired the social media measurement company Klout. The deal doesn’t appear to be officially closed, but most experts report that a deal has

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By: Jamie DohertyFebruary 14, 2014

Don’t Leave Your Customers Brokenhearted: How to Create a Great Valentine’s Day Campaign

Marketing Channels|Online Marketing

It's that time of the year again. Some call it Singles Awareness Day, but most of us know it as Valentine's Day. A day where love, romance, and chocolate fill the air. Valentine's Day is an

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