Author: Jordan Wellin

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inSegment Announced as Winner of SmartCEO’s 2016 Future 50 Awards

inSegment Announced as Winner of SmartCEO’s 2016 Future 50 Awards

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  inSegment has been recognized as a 2016 Future 50 Award winner by SmartCEO. The awards, which honor the 50 fastest-growing mid-sized companies in Greater Boston, will be handed out at a ceremony on June 15 at the Boston Park Plaza Hotel.   “This is a great recognition of the phenomenal work our team has done, […]

inSegment to Attend Annual RSA Conference in San Francisco

inSegment to Attend Annual RSA Conference in San Francisco

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inSegment is set to attend the annual RSA Conference in San Francisco starting Monday, Feb. 29 at the Moscone Centre. During their time at the conference, members from inSegment’s team will not only be attending various seminars, but also meeting with other attendees to discuss digital marketing and share insights into how to improve their […]

2015 Article Roundup: The Best Writing from inSegment’s President

2015 Article Roundup: The Best Writing from inSegment’s President

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As we’ve spent this week reflecting on 2015 and inSegment’s accomplishments throughout the year, we recently learned of another notable accomplishment that was attained: not only did Alexander Kesler (our founder and president) have the most-read article from Search Engine Journal (one of the industry’s leading publications) for the month of August, but also he […]

inSegment Named a Top 25 B2B Marketing Influencer

inSegment Named a Top 25 B2B Marketing Influencer

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Last week, inSegment was named one of the top 25 most influential U.S. brands in B2B marketing, according to a report released by London-based analytics firm Onalytica. inSegment’s founder and president, Alexander Kesler, was also recognized by Onalytica as one of the top 10 most influential B2B marketers in the United States. For its rankings, Onalytica […]

The Ultimate Digital Marketing Gift Guide

The Ultimate Digital Marketing Gift Guide

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by Adrienne Jack and Jordan Wellin On average, just over half of Americans have already completed their holiday shopping by December 10. If you’re one of the other half who’s struggling to find the motivation, and that statistic stirred up some panic, never fear – we’ve got you covered. Here at inSegment, we know that […]

What We’re Thankful for in 2015

What We’re Thankful for in 2015

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As Thanksgiving draws closer, we’re collectively giving thanks as an agency for everything that matters most to us as a business, from the clients we have the privilege of serving, to our co-workers, and the many tools that make the work we do easier and more productive.   We asked a few of our team […]

What Does Google Actually Know About You?

What Does Google Actually Know About You?

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In today’s world of constant sharing (and over-sharing) online, people know way more about each other’s lives than ever before. But what about that search engine you use every day to look up practically everything? Just how much information does Google actually know about you? Take a second to check out this nifty infographic we […]

inSegment President Featured on Top-Rated Podcast

inSegment President Featured on Top-Rated Podcast

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Alexander Kesler, inSegment’s founder and president, was recently featured on the Outlier on Air podcast, which has been featured as one of the top 10 business, technology, and education podcasts in iTunes. In the interview, Alex discusses his background with host Ever Gonzales, along with what drives his success in digital marketing and his entrepreneurial […]

inSegment Teams Awarded BrightEdge Certification

inSegment Teams Awarded BrightEdge Certification

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inSegment, a Newton-based digital marketing and advertising agency, today announced that all members of its SEO and demand generation teams have been awarded full certification as part of the BrightEdge Certified Professional program. As the global leader in enterprise SEO, BrightEdge recognized inSegment’s ability to deliver value from search and digital marketing by awarding the […]

You’re Invited: “The Ins and Outs of B2B Marketing”

You’re Invited: “The Ins and Outs of B2B Marketing”

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Join us for an afternoon of B2B marketing learning, sharing, and drinks as we explore “The Ins and Outs of B2B Marketing: Maximizing Your Lead Quality.” It’s clear to anyone who has been paying attention that the marketing world is changing. But recognizing change and knowing how to take advantage of it are two very […]