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Insegment Blog


Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.

Author: Kelly Brown

The author is a digital marketer and content writer for inSegment located in Boston, Massachusetts.

By: Kelly BrownApril 21, 2014

Using Social Media to Promote the Consumer—Not the Brand

Online Marketing|Social Media|Uncategorized

Social media is widely recognized as one of the most successful ways for brands to engage in a two-way conversation with their customers. Some brands are more successful than others at utilizing

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By: Kelly BrownApril 7, 2014

Content Marketing 101: Use Relevant Content to Foster Customer Relationships

Marketing Channels|Online Marketing

Content marketing is continuing to become an integral part of any marketer's portfolio. A recent Slideshare presentation created by Marketo informs us that 70% of executives rely more on content now

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