Halloween is my favorite holiday. This is mainly because it is an excuse to dress up in crazy clothes and eat tons of candy. Another reason why Halloween is so fun is because it is scary. It is a
This past week, SearchEngineLand released a leaked document from Google outlining criteria and guidelines for Google’s quality ratings. This document is the handbook used by Google’s quality
Back in early September I wrote about the importance of brand names and the effects that names can have on marketing and brand perception. Recently it was reported that RIM, the company behind
Last week I wrote about how video marketing can be an important part of a brand’s marketing strategy. The end goal for most video marketers and individuals is for their video to go “viral”.
Online advertising is one of the most effective ways of capturing leads on the web. That being said, it seems as though most methods for paid brand messaging on the web have hit a creative roadblock.
Netflix is all over the news today for their decision to abandon their plan to separate their DVD rental services and their video streaming platform. The new name of the DVD rental division of
In every advertising class I ever took there was one brand's advertising that we always talked about; the Volkswagen campaigns of the 50s and 60s. These ads are considered some of the most
There was an interesting article in the NY Times today about how two famous etiquette books (“How to Win Friends and Influence People” and “Emily Post’s Etiquette”) are going to be updated.
One of the most anticipated social media events of this past year was the introduction of Google+. Surely I don't need to sing the praises of Google, we all know how massive and innovative a