Shapes in Advertising
Link Building|Web DevelopmentBy Diana Gershman Long before there were letters, people communicated in symbols. Even as the Phoenicians created the first non-pictographic alphabet, symbols remained in Mankind’s psyche. One
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Red Wheel Weiser
UncategorizedRed Wheel Weiser, a book publiser and retailer, has engaged inSegment to overhaul its e-commerce website with the latest tools and technologies in an effort to update its security and bandwidth.
Weiner Ventures new website
UncategorizedinSegment has been engaged by Boston-based real estate development and investment firm Weiner Ventures to build a new, streamlined website that will reflect the firm's prominent projects as well as
Internet Slang in Advertising
Link BuildingBy Adam Kraus Since the beginning of advertising, ad campaigns have often employed popular terms and lingo. An online marketer may ask how this tried and true technique may benefit them. Before
Media on the Fly: Gogo is Changing the Airscape
Link Building|Online MarketingWifi use on certain airlines has been allowed for a while now but media usage is still limited in the air. For the business person who commutes by plane this can be very frustrating and many hours of
Why Linking Matters
SEMBy Michael Beauregard Before I get into how links can help your site’s SEO, I’d like to begin with a question. Is the internet really more deceitful and nefarious now compared to the internet
Helpful Web Acronyms
SEMBy Corinna Graham It’s easy to get lost in a sea of alphabet soup when you hear marketing acronyms without understanding what they refer to. Terms like SEO, ROI, and PPC are brought up in
Could the Next Social Hit be a Win for Web Marketing?
Social MediaBy Corinna Graham The newest social media website to come out of Harvard is called newsle.com, and the purpose of the site is for the user to track people across multiple web outlets. Founders of
Fa-Google
Link BuildingBy Elizabeth Jackman If Facebook and Google merged, what would it be called? Facegoogle? Googlebook? Faceboogle? I personally prefer Fa-Google. It has a Fuh-geddaboudit ring to it. As in,