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Insegment Blog


Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.

Author: Tyler Cook

What are Facebook Lookalike Audiences? cover image
By: Tyler CookApril 23, 2019

What are Facebook Lookalike Audiences?

Increase Leads & Conversions|SEM|Social Media

What are Facebook Lookalike Audiences? Lookalike audiences are a way to target new customers who are just like your existing customers and are therefore more likely to convert for your business.

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Intelligent Tracking Prevention 2.0 on Safari browsers
By: Tyler CookOctober 15, 2018

What is ITP 2.0?

Analytics|Online Marketing|Web Development

Intelligent Tracking Prevention 2.0 is the update for ITP 1.1 that further prevents cross-site tracking by limiting cookies and other website data on Safari browsers. Webkit is the company behind the

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Google Ads logo
By: Tyler CookOctober 2, 2018

What are Google’s Responsive Search Ads?

Online Marketing|SEM

Google recently released a new type of search ads; the responsive search ad (RSA). With this powerful new type of Ad, it will become easier than ever to get relevant ads in front of your customers.

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