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Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.
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By: Tai MurapeAugust 29, 2022

Conversion Rate Optimization: Result-Oriented Tactics with inSegment

Analytics|Content Marketing|Increase Leads & Conversions

Convincing leads to take desired actions on your website can be difficult. Even more so without conversion rate optimization tools. Without conversion rate optimization strategies put in place, your

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By: Michael PretorianJuly 12, 2022

What is Competitor Keyword Analysis, and How Does It Improve SEO?

Analytics|Online Marketing|Search Engine Optimization

Starting a competitor keyword analysis might prove to be a pivotal point in improving your SEO strategy. Keywords are the main elements on which your whole SEO foundation relies, but if you want to

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By: Tai MurapeJune 14, 2022

Content Syndication: inSegment’s How-to Guide

Analytics|Content Marketing|Increase Leads & Conversions

Imagine you've spent hours drafting and writing perfect content to market your new product or service catalog on your website. You have done the work to ensure that your copy is engaging,

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Google Analytics 4 banner image
By: Ilya SemenkovDecember 9, 2020

Google Analytics GA4: From Cookies to Machine Learning

Analytics|Online Marketing

Starting in October 2020, every new Google Analytics property will be GA4 - a new type of reporting for your website and apps traffic. It’s not just an update of the 2019 version of the web + app

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By: Ilona RobertsNovember 17, 2020

Introducing Our New #AlwaysBeLearning Series

#AlwaysBeLearning|Analytics|Content Marketing|Marketing Channels|Online Marketing|Search Engine Optimization|SEM|Social Media

Over the coming weeks, we'll be highlighting the best online courses to sharpen your skills in 2021 as part of our new #alwaysbelearning series. From copywriting to paid advertising and SEO, we'll

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By: Ilona RobertsOctober 27, 2020

Evolving Your Marketing Strategy in a COVID-19 World

Analytics|Increase Leads & Conversions|Marketing Channels|Online Marketing|SEM

It is now wholly apparent that today's world is not the same one that we left behind in 2019. With almost no industry left untouched by the effects of COVID-19, there's no question the Coronavirus

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man looking at a whiteboard
By: Ashwin ChoithramaniFebruary 11, 2020

Set Yourself Up for a Year of Goal Crushing: Marketing Planning for 2020

Analytics|Marketing Channels|Online Marketing|Search Engine Optimization|SEM|Social Media

We’re a few weeks into 2020, and already so much has happened. The Pope slapped a woman, World War 3 was trending on Twitter, and the bird uprising has begun, we’ll soon all be slaves to the

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Intelligent Tracking Prevention 2.0 on Safari browsers
By: Tyler CookOctober 15, 2018

What is ITP 2.0?

Analytics|Online Marketing|Web Development

Intelligent Tracking Prevention 2.0 is the update for ITP 1.1 that further prevents cross-site tracking by limiting cookies and other website data on Safari browsers. Webkit is the company behind the

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Data Science cover image
By: Samantha YezerskiJuly 30, 2018

Do CMOs Need to Hire Data Scientists or Become One?

Analytics

For the past three years, Glassdoor has named Data Scientist the best job in America based on user ratings, median income, and job openings. In fact, for the about past decade data scientists have

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