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By: Radiana PitAugust 25, 2021

Digital PR—The Key to Increased Brand Awareness, Exposure, and Recognition

Brand|Online Marketing|Search Engine Optimization|Social Media

Like marketing and advertising, the world of public relations (PR) has been transformed by digitalization. Traditionally, PR strategies involved printed coverage in newspapers and magazines as well

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B2B Communities
By: Ashwin ChoithramaniMarch 6, 2018

B2B Communities Transforming Marketing: How Tough Mudder & Hubspot Are More Alike Than You Think

Brand|Marketing Channels

How Are Tough Mudder & Hubspot Alike? How is a company that makes people run in the mud similar to one that creates marketing software? If you've ever met someone from the 'Tough Mudder Legion'

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3 B2B Ads in the Super Bowl cover image
By: Connor LaheyFebruary 12, 2016

Big Payoffs for the Big Game: 3 B2B Ads in the Super Bowl

Brand|News

When the Denver Broncos took on the Carolina Panthers in Super Bowl 50 this past Sunday, there were plenty of advertisements to compete with the big game as usual, but surprisingly few B2B ads were

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Digital Marketing Gift Guide cover image
By: Jordan WellinDecember 10, 2015

The Ultimate Digital Marketing Gift Guide

Brand

by Adrienne Jack and Jordan Wellin On average, just over half of Americans have already completed their holiday shopping by December 10. If you’re one of the other half who’s struggling to find

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3 Ways to Succeed at Rebranding
By: Alexandra SpechtSeptember 8, 2014

3 Ways to Succeed at Rebranding

Brand

Has your name remained the same throughout your life? I know mine hasn’t. Sure, my full name is Alexandra, but throughout the many stages of my life my name has adapted in order to better fit my

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