Tumblr for Businesses
Online Marketing|Social MediaI came upon an interesting article today on Mashable about how brands could gain more awareness on Tumblr. My first thought was brands use Tumblr? Not really, I know that they do. I also know
Don’t Be Evil…Well kinda
Online Marketing|Search Engine OptimizationToday’s blog post deals with the subject of Google’s +1 button. For those of you who don’t know, the +1 button appears next to search results on the SERP. +1 is similar to “liking” a page
Making Ads Social
Online Marketing|SEM|Social MediaI know what you are thinking, this is nothing new. While it is true that Facebook has given users the capability to “like” ads for some time this has only been an on-site feature. Google+ changed
Cloud Computing from the Ground Up
Link Building|Online MarketingBusinesses everywhere are weighing the risks and benefits of converting to the Cloud. But the concept of cloud computing can seem foggy. What exactly is this elusive Cloud? And how do you convert to
Websites Designed to Sell
Online Marketing|Web DevelopmentBy Christine Warner In website development, design is for differentiation and structure is for functionality. Design attracts the eye, structure keeps the eye. Both must be rooted in a deep
Media on the Fly: Gogo is Changing the Airscape
Link Building|Online MarketingWifi use on certain airlines has been allowed for a while now but media usage is still limited in the air. For the business person who commutes by plane this can be very frustrating and many hours of
Digital Cowboys
Online MarketingBy Elizabeth Jackman We talk often to our clients about Conversion Architecture* – the science of funneling traffic to your site and down navigable paths that lead to their sales