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Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.
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VW is a Trendsetter Once Again
By: adminOctober 7, 2011

VW is a Trendsetter Once Again

Online Marketing|Social Media

In every advertising class I ever took there was one brand's advertising that we always talked about; the Volkswagen campaigns of the 50s and 60s. These ads are considered some of the most

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Digital Manners cover image
By: adminOctober 5, 2011

Digital Manners

Email Marketing|Online Marketing|Web Development

There was an interesting article in the NY Times today about how two famous etiquette books (“How to Win Friends and Influence People” and “Emily Post’s Etiquette”) are going to be updated.

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Google+ a Bust Thus Far
By: adminOctober 4, 2011

Google+ a Bust Thus Far

Online Marketing|Search Engine Optimization|Social Media

One of the most anticipated social media events of this past year was the introduction of Google+.  Surely I don't need to sing the praises of Google, we all know how massive and innovative a

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LinkedIn logo
By: adminOctober 3, 2011

Understanding LinkedIn as a Marketer

Link Building|Online Marketing|Search Engine Optimization|Social Media

Ever since its IPO this past May, LinkedIn has intrigued me. I remember watching CNBC with my roommates on that day, watching LinkedIn's stock price rocket, more than doubling its IPO. The IPO was

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Gaga Gets a Stamp a.k.a. How the Post Office is Fighting for Survival
By: adminSeptember 28, 2011

Gaga Gets a Stamp a.k.a. How the Post Office is Fighting for Survival

Email Marketing|Online Marketing

These days it seems that everyone has gone gaga for Lady Gaga and as of today we may be seeing more of her than ever before. It all started when USPS declared that it was throwing out the rule that

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Tumblr for Businesses
By: adminSeptember 27, 2011

Tumblr for Businesses

Online Marketing|Social Media

I came upon an interesting article today on Mashable about how brands could gain more awareness on Tumblr. My first thought was brands use Tumblr? Not really, I know that they do. I also know

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Don’t Be Evil…Well kinda
By: adminSeptember 26, 2011

Don’t Be Evil…Well kinda

Online Marketing|Search Engine Optimization

Today’s blog post deals with the subject of Google’s +1 button. For those of you who don’t know, the +1 button appears next to search results on the SERP. +1 is similar to “liking” a page

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Making Ads Social
By: adminSeptember 20, 2011

Making Ads Social

Online Marketing|SEM|Social Media

I know what you are thinking, this is nothing new. While it is true that Facebook has given users the capability to “like” ads for some time this has only been an on-site feature. Google+ changed

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Cloud Computing from the Ground Up
By: adminAugust 1, 2011

Cloud Computing from the Ground Up

Link Building|Online Marketing

Businesses everywhere are weighing the risks and benefits of converting to the Cloud. But the concept of cloud computing can seem foggy. What exactly is this elusive Cloud? And how do you convert to

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