Why So Blue?
Online Marketing|Social Media|Web DevelopmentWhen I was making the image for my most recent blog post on social media in 2011 I noticed something interesting. The majority of the logos for social networks are blue. Not all of them are
Cyber Monday a Historic Day for eCommerce
Online MarketingGood news for online marketing! This past Monday, known by many as Cyber Monday, was the heaviest United States online spending day in history, according to comScore and Search Engine watch. Cyber
Let Your Brand Speak
Online Marketing|Social MediaThis topic is one that has always fascinated me and is, in fact, one of the things that drew me to marketing in the first place. One of the key factors in the branding process is determining a
Your Online Marketing May Be Missing Baby Boomers
Online Marketing|Search Engine OptimizationMashable posted a really good article today on how to market to baby boomers online. In online marketing, you have to market to all your audiences. Marketing a product which has a target audience of
How Google AdWords Works
Online Marketing|SEMRecently I saw a fantastic infographic from Wordstream’s blog explaining just how the Google adwords auction works. Google adwords is a pillar of search engine marketing, accounting for $32.2
Some New Tips for Ever-Changing SEO
Online Marketing|Search Engine OptimizationI don’t have to tell you how much the field of search engine optimization is constantly changing. Google is always looking to improve their algorithm and provide their users with the most relevant
Spooky Web-Design: Part 2
Online Marketing|Web DevelopmentHappy Halloween everyone! So, as promised some more websites that may send a shiver down your spine. For this edition I decided that I would focus on web design choices that are particularly
Spooky Web-Design: Part 1
Online Marketing|Web DevelopmentHalloween is my favorite holiday. This is mainly because it is an excuse to dress up in crazy clothes and eat tons of candy. Another reason why Halloween is so fun is because it is scary. It is a
Google’s Quality Rating Guidelines: Think like a Search Engine
Online Marketing|Search Engine OptimizationThis past week, SearchEngineLand released a leaked document from Google outlining criteria and guidelines for Google’s quality ratings. This document is the handbook used by Google’s quality