VW is a Trendsetter Once Again
Online Marketing|Social MediaIn every advertising class I ever took there was one brand's advertising that we always talked about; the Volkswagen campaigns of the 50s and 60s. These ads are considered some of the most
Digital Manners
Email Marketing|Online Marketing|Web DevelopmentThere was an interesting article in the NY Times today about how two famous etiquette books (“How to Win Friends and Influence People” and “Emily Post’s Etiquette”) are going to be updated.
Google+ a Bust Thus Far
Online Marketing|Search Engine Optimization|Social MediaOne of the most anticipated social media events of this past year was the introduction of Google+. Surely I don't need to sing the praises of Google, we all know how massive and innovative a
Understanding LinkedIn as a Marketer
Link Building|Online Marketing|Search Engine Optimization|Social MediaEver since its IPO this past May, LinkedIn has intrigued me. I remember watching CNBC with my roommates on that day, watching LinkedIn's stock price rocket, more than doubling its IPO. The IPO was
Gaga Gets a Stamp a.k.a. How the Post Office is Fighting for Survival
Email Marketing|Online MarketingThese days it seems that everyone has gone gaga for Lady Gaga and as of today we may be seeing more of her than ever before. It all started when USPS declared that it was throwing out the rule that
Tumblr for Businesses
Online Marketing|Social MediaI came upon an interesting article today on Mashable about how brands could gain more awareness on Tumblr. My first thought was brands use Tumblr? Not really, I know that they do. I also know
Don’t Be Evil…Well kinda
Online Marketing|Search Engine OptimizationToday’s blog post deals with the subject of Google’s +1 button. For those of you who don’t know, the +1 button appears next to search results on the SERP. +1 is similar to “liking” a page
Making Ads Social
Online Marketing|SEM|Social MediaI know what you are thinking, this is nothing new. While it is true that Facebook has given users the capability to “like” ads for some time this has only been an on-site feature. Google+ changed
Cloud Computing from the Ground Up
Link Building|Online MarketingBusinesses everywhere are weighing the risks and benefits of converting to the Cloud. But the concept of cloud computing can seem foggy. What exactly is this elusive Cloud? And how do you convert to