John Wanamaker once famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This saying still largely applies today as many of us in the world
If you are a musician like I am, you undoubtedly understand how difficult it is to get your music noticed and gain traction in the music world. The key is to not get discouraged. I can’t guarantee
Guru is the Sanskrit term for ‘teacher’ or ‘master’, and that is just what these five individuals are. They are masters in the fields of marketing and entrepreneurship who we can all learn
Social media can provide you with an ocean of possibilities when it comes to furthering your brand. You could be riding waves of praise under clear blue skies one minute and be sunk by a sudden storm
Whether or not fishing is your 'thing', we all generally have a good idea as to how it works - you bait the hook (unless you're using worms, then you have someone else bait it for you), cast the
It has become a critical time for businesses in all industries to focus on branding, and the financial industry is no different. Due to the rapid evolution of technology, banks in particular are
Content marketing is a fantastic demand generation and lead generation tool for businesses online, but it requires a lot of time and effort to execute it well. Smart content marketers know that in
Hiring an agency to manage your company’s SEO and SEM programs is often a smart way to run things; however, brands must do their homework before and during the beginning of their client-agency
Pay-per-click advertising on social networks has existed for several years, but has only recently started gaining traction. Social PPC is great, in that it allows advertisers to pinpoint audiences