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7 Ways Analytics Can Help You Unlock Your Marketing ROI
By: Shellie BurgmanJanuary 16, 2015

7 Ways Analytics Can Help You Unlock Your Marketing ROI

Online Marketing

John Wanamaker once famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This saying still largely applies today as many of us in the world

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Get Discovered: Five Tips For Marketing Your Music Online
By: Rami El-AbidinJanuary 13, 2015

Get Discovered: Five Tips For Marketing Your Music Online

Marketing Channels|Online Marketing

If you are a musician like I am, you undoubtedly understand how difficult it is to get your music noticed and gain traction in the music world. The key is to not get discouraged. I can’t guarantee

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5 Marketing and Entrepreneurial Gurus Who Will Inspire You to Excel
By: Rami El-AbidinNovember 4, 2014

5 Marketing and Entrepreneurial Gurus Who Will Inspire You to Excel

Online Marketing

Guru is the Sanskrit term for ‘teacher’ or ‘master’, and that is just what these five individuals are. They are masters in the fields of marketing and entrepreneurship who we can all learn

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Protect your ‘Rep’: 4 Tips for Managing Your Brand’s Online Reputation
By: Emma McGowanAugust 20, 2014

Protect your ‘Rep’: 4 Tips for Managing Your Brand’s Online Reputation

Online Marketing|Social Media

Social media can provide you with an ocean of possibilities when it comes to furthering your brand. You could be riding waves of praise under clear blue skies one minute and be sunk by a sudden storm

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4 Ways to Bait Your Target Audience with Content Marketing
By: Alexandra SpechtJuly 30, 2014

4 Ways to Bait Your Target Audience with Content Marketing

Content Marketing|Online Marketing|Uncategorized

Whether or not fishing is your 'thing', we all generally have a good idea as to how it works - you bait the hook (unless you're using worms, then you have someone else bait it for you), cast the

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Branding Your Bank – How to Create Lasting Loyalty
By: Alexandra SpechtJune 30, 2014

Branding Your Bank – How to Create Lasting Loyalty

Marketing Channels|Online Marketing|Uncategorized

It has become a critical time for businesses in all industries to focus on branding, and the financial industry is no different. Due to the rapid evolution of technology, banks in particular are

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Content Marketing: Repackage Your Content for Maximum Success
By: Alexander GrosuMay 16, 2014

Content Marketing: Repackage Your Content for Maximum Success

Marketing Channels|Online Marketing|Social Media

Content marketing is a fantastic demand generation and lead generation tool for businesses online, but it requires a lot of time and effort to execute it well. Smart content marketers know that in

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Auditing Your New Agency: What You Need to Look For
By: Alexander GrosuMay 12, 2014

Auditing Your New Agency: What You Need to Look For

Marketing Channels|Online Marketing|Search Engine Optimization|SEM

Hiring an agency to manage your company’s SEO and SEM programs is often a smart way to run things; however, brands must do their homework before and during the beginning of their  client-agency

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Social PPC: Separating Myth from Reality
By: Alexander GrosuMay 9, 2014

Social PPC: Separating Myth from Reality

Online Marketing|SEM|Social Media

Pay-per-click advertising on social networks has existed for several years, but has only recently started gaining traction. Social PPC is great, in that it allows advertisers to pinpoint audiences

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