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Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.
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By: Araks ArutyunyanDecember 1, 2020

The Importance of Chatbot Marketing

Online Marketing|SEM

You've probably heard: Bots are the future. And when talking about the future, it is always worthwhile recalling the past. Marketing in the 2000s was dominated by Search Engine Marketing and

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By: Ilona RobertsNovember 17, 2020

Introducing Our New #AlwaysBeLearning Series

#AlwaysBeLearning|Analytics|Content Marketing|Marketing Channels|Online Marketing|Search Engine Optimization|SEM|Social Media

Over the coming weeks, we'll be highlighting the best online courses to sharpen your skills in 2021 as part of our new #alwaysbelearning series. From copywriting to paid advertising and SEO, we'll

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By: Ilona RobertsOctober 27, 2020

Evolving Your Marketing Strategy in a COVID-19 World

Analytics|Increase Leads & Conversions|Marketing Channels|Online Marketing|SEM

It is now wholly apparent that today's world is not the same one that we left behind in 2019. With almost no industry left untouched by the effects of COVID-19, there's no question the Coronavirus

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What Is Inbound Marketing banner
By: Sean MalveyAugust 4, 2020

10 B2B Inbound Marketing Best Practices Every Marketer Should Know

Content Marketing|Search Engine Optimization|SEM

Whether you have already deployed inbound marketing or are considering the idea of starting now, these 10 expert tips will help you set and achieve your B2B marketing goals. #1. Master Your Inbound

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man looking at a whiteboard
By: Ashwin ChoithramaniFebruary 11, 2020

Set Yourself Up for a Year of Goal Crushing: Marketing Planning for 2020

Analytics|Marketing Channels|Online Marketing|Search Engine Optimization|SEM|Social Media

We’re a few weeks into 2020, and already so much has happened. The Pope slapped a woman, World War 3 was trending on Twitter, and the bird uprising has begun, we’ll soon all be slaves to the

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insegment top digital marketing agency
By: Diana VasileMay 3, 2019

inSegment Recognized as a Top Massachusetts Digital Marketing Agency

News|Online Marketing|SEM

Twice the recognition, twice our gratitude to our clients for their continued support and to DesignRush! This time around, we have not one, but two reasons to celebrate. We have been recognized as

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B2B Marketing Team
By: Sean MalveyApril 25, 2019

Write Copy Like a Human on Vacation, Not a Digital Marketer at Work

Content Marketing|Search Engine Optimization|SEM

I recently hit my one year anniversary at inSegment---and I’ve been feeling all nostalgic about what I’ve learned these past 12 months grinding through the gauntlet of digital marketing lingo,

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What are Facebook Lookalike Audiences? cover image
By: Tyler CookApril 23, 2019

What are Facebook Lookalike Audiences?

Increase Leads & Conversions|SEM|Social Media

What are Facebook Lookalike Audiences? Lookalike audiences are a way to target new customers who are just like your existing customers and are therefore more likely to convert for your business.

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Clutch 1000 2018 logo
By: Matt GibbonsDecember 10, 2018

inSegment Featured on the Clutch 1000!

News|Online Marketing|Search Engine Optimization|SEM

It’s been an exciting year for inSegment. As we wrap up 2018, we are happy to announce we are a recipient of Clutch’s annual global leader awards. This year they announced the Clutch 1000.

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