The Importance of Chatbot Marketing
Online Marketing|SEMYou've probably heard: Bots are the future. And when talking about the future, it is always worthwhile recalling the past. Marketing in the 2000s was dominated by Search Engine Marketing and
Introducing Our New #AlwaysBeLearning Series
#AlwaysBeLearning|Analytics|Content Marketing|Marketing Channels|Online Marketing|Search Engine Optimization|SEM|Social MediaOver the coming weeks, we'll be highlighting the best online courses to sharpen your skills in 2021 as part of our new #alwaysbelearning series. From copywriting to paid advertising and SEO, we'll
Evolving Your Marketing Strategy in a COVID-19 World
Analytics|Increase Leads & Conversions|Marketing Channels|Online Marketing|SEMIt is now wholly apparent that today's world is not the same one that we left behind in 2019. With almost no industry left untouched by the effects of COVID-19, there's no question the Coronavirus
10 B2B Inbound Marketing Best Practices Every Marketer Should Know
Content Marketing|Search Engine Optimization|SEMWhether you have already deployed inbound marketing or are considering the idea of starting now, these 10 expert tips will help you set and achieve your B2B marketing goals. #1. Master Your Inbound
Set Yourself Up for a Year of Goal Crushing: Marketing Planning for 2020
Analytics|Marketing Channels|Online Marketing|Search Engine Optimization|SEM|Social MediaWe’re a few weeks into 2020, and already so much has happened. The Pope slapped a woman, World War 3 was trending on Twitter, and the bird uprising has begun, we’ll soon all be slaves to the
inSegment Recognized as a Top Massachusetts Digital Marketing Agency
News|Online Marketing|SEMTwice the recognition, twice our gratitude to our clients for their continued support and to DesignRush! This time around, we have not one, but two reasons to celebrate. We have been recognized as
Write Copy Like a Human on Vacation, Not a Digital Marketer at Work
Content Marketing|Search Engine Optimization|SEMI recently hit my one year anniversary at inSegment---and I’ve been feeling all nostalgic about what I’ve learned these past 12 months grinding through the gauntlet of digital marketing lingo,
What are Facebook Lookalike Audiences?
Increase Leads & Conversions|SEM|Social MediaWhat are Facebook Lookalike Audiences? Lookalike audiences are a way to target new customers who are just like your existing customers and are therefore more likely to convert for your business.
inSegment Featured on the Clutch 1000!
News|Online Marketing|Search Engine Optimization|SEMIt’s been an exciting year for inSegment. As we wrap up 2018, we are happy to announce we are a recipient of Clutch’s annual global leader awards. This year they announced the Clutch 1000.