Google Writes a Book
Link Building|SEMThe digital landscape is expanding and the public at large is becoming increasingly dependent on the idea of instant data acquisition at their fingertips. Some would argue that one of the biggest
Why Linking Matters
SEMBy Michael Beauregard Before I get into how links can help your site’s SEO, I’d like to begin with a question. Is the internet really more deceitful and nefarious now compared to the internet
Helpful Web Acronyms
SEMBy Corinna Graham It’s easy to get lost in a sea of alphabet soup when you hear marketing acronyms without understanding what they refer to. Terms like SEO, ROI, and PPC are brought up in
Search Relevancy – a Boost for Twitter Advertising
Link Building|SEM|Social MediaBy Diana Gershman The Twitter interface looks the same as it did yesterday. However, on June 1, Twitter totally revamped its search engine with a system that doubles its previous memory capacity and
Landing Pages: What are they and what do they do?
Online Marketing|SEMBy Elizabeth Jackman A landing page is the page of your site on which a visitor arrives after performing a web search. For example, someone searches for “blue paint”. Results with the keywords
Do you know your left from your right?
SEMBy Elizabeth Jackman Last weekend, a passenger in my car was giving me directions. “Go left,” she said, as she gestured right with her right hand. After several hapless turns around the same