Maybe it’s because we’re a Boston-based agency, but watching the drama behind the city’s bid to host the 2024 Summer Olympics over the past six months has been immensely entertaining. And in
Social media can provide you with an ocean of possibilities when it comes to furthering your brand. You could be riding waves of praise under clear blue skies one minute and be sunk by a sudden storm
It's a Friday night and the bar is noisy and crowded. You catch the eye of a handsome stranger and before you know it they are coming over to check you out and (hopefully) strike up a conversation.
There is an ongoing debate as to which social media platform is the most effective marketing channel for business. The reason there is no definitive answer is that the concept of an 'effective'
Content marketing is a fantastic demand generation and lead generation tool for businesses online, but it requires a lot of time and effort to execute it well. Smart content marketers know that in
Pay-per-click advertising on social networks has existed for several years, but has only recently started gaining traction. Social PPC is great, in that it allows advertisers to pinpoint audiences
Google+ is often the red-headed stepchild of the social media world; it often doesn’t receive the same accolades or news coverage as Facebook or Twitter. Marketing and advertising professionals see
Social media is widely recognized as one of the most successful ways for brands to engage in a two-way conversation with their customers. Some brands are more successful than others at utilizing
The New York Times published a piece this week detailing the social media strategy of General Motors, and the steps they have taken to gain the trust of their customers after some tragic PR blunders.