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Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.
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3 Marketing Lessons from Boston’s Botched Olympic Bid
By: Jordan WellinJuly 29, 2015

3 Marketing Lessons from Boston’s Botched Olympic Bid

News|Social Media

Maybe it’s because we’re a Boston-based agency, but watching the drama behind the city’s bid to host the 2024 Summer Olympics over the past six months has been immensely entertaining. And in

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Protect your ‘Rep’: 4 Tips for Managing Your Brand’s Online Reputation
By: Emma McGowanAugust 20, 2014

Protect your ‘Rep’: 4 Tips for Managing Your Brand’s Online Reputation

Online Marketing|Social Media

Social media can provide you with an ocean of possibilities when it comes to furthering your brand. You could be riding waves of praise under clear blue skies one minute and be sunk by a sudden storm

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Social SEO and Your Business: A Love Story
By: Emma McGowanAugust 13, 2014

Social SEO and Your Business: A Love Story

SEM|Social Media

It's a Friday night and the bar is noisy and crowded. You catch the eye of a handsome stranger and before you know it they are coming over to check you out and (hopefully) strike up a conversation.

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How to Choose and Use the Right Social Media Channels for Your Company
By: Alexandra SpechtJune 10, 2014

How to Choose and Use the Right Social Media Channels for Your Company

Marketing Channels|Social Media|Uncategorized

There is an ongoing debate as to which social media platform is the most effective marketing channel for business. The reason there is no definitive answer is that the concept of an 'effective'

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Content Marketing: Repackage Your Content for Maximum Success
By: Alexander GrosuMay 16, 2014

Content Marketing: Repackage Your Content for Maximum Success

Marketing Channels|Online Marketing|Social Media

Content marketing is a fantastic demand generation and lead generation tool for businesses online, but it requires a lot of time and effort to execute it well. Smart content marketers know that in

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Social PPC: Separating Myth from Reality
By: Alexander GrosuMay 9, 2014

Social PPC: Separating Myth from Reality

Online Marketing|SEM|Social Media

Pay-per-click advertising on social networks has existed for several years, but has only recently started gaining traction. Social PPC is great, in that it allows advertisers to pinpoint audiences

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Is Google+ On the Ropes?
By: Alexander GrosuMay 5, 2014

Is Google+ On the Ropes?

Marketing Channels|Online Marketing|Social Media

Google+ is often the red-headed stepchild of the social media world; it often doesn’t receive the same accolades or news coverage as Facebook or Twitter. Marketing and advertising professionals see

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Using Social Media to Promote the Consumer—Not the Brand
By: Kelly BrownApril 21, 2014

Using Social Media to Promote the Consumer—Not the Brand

Online Marketing|Social Media|Uncategorized

Social media is widely recognized as one of the most successful ways for brands to engage in a two-way conversation with their customers. Some brands are more successful than others at utilizing

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Twitter is the Best Social Media Platform – For Consumer Connection
By: Kelsey DuchesneMarch 26, 2014

Twitter is the Best Social Media Platform – For Consumer Connection

Online Marketing|Social Media

The New York Times published a piece this week detailing the social media strategy of General Motors, and the steps they have taken to gain the trust of their customers after some tragic PR blunders.

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