Why So Blue?
Online Marketing|Social Media|Web DevelopmentWhen I was making the image for my most recent blog post on social media in 2011 I noticed something interesting. The majority of the logos for social networks are blue. Not all of them are
Spooky Web-Design: Part 2
Online Marketing|Web DevelopmentHappy Halloween everyone! So, as promised some more websites that may send a shiver down your spine. For this edition I decided that I would focus on web design choices that are particularly
Spooky Web-Design: Part 1
Online Marketing|Web DevelopmentHalloween is my favorite holiday. This is mainly because it is an excuse to dress up in crazy clothes and eat tons of candy. Another reason why Halloween is so fun is because it is scary. It is a
Digital Manners
Email Marketing|Online Marketing|Web DevelopmentThere was an interesting article in the NY Times today about how two famous etiquette books (“How to Win Friends and Influence People” and “Emily Post’s Etiquette”) are going to be updated.
Websites Designed to Sell
Online Marketing|Web DevelopmentBy Christine Warner In website development, design is for differentiation and structure is for functionality. Design attracts the eye, structure keeps the eye. Both must be rooted in a deep
Shapes in Advertising
Link Building|Web DevelopmentBy Diana Gershman Long before there were letters, people communicated in symbols. Even as the Phoenicians created the first non-pictographic alphabet, symbols remained in Mankind’s psyche. One
Website Design: Top Ten Things You Shouldn’t Do
Web DevelopmentBy Larysa D. Do NOT: 1. Change your decisions over and over. Do you want to use illustrations, photos, images of people, animals, etc.? Do you want a Flash or static site? Moving elements? Lots of
Brand-Lifting
Web DevelopmentBy Elizabeth Jackman As we think about creating and placing content –picking photos, drawing graphics, writing copy – we are always consciously weighing how our images and text will be