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inSegment Out and About – Join Us at the Strategic Margins Conference!

EventsOnline Marketing

We constantly talk about how important targeted, integrated digital marketing campaigns are to businesses who are trying to increase brand awareness and revenue through customer acquisition.  That’s why we get so excited when other organizations understand and advocate those principles too.  That’s why we’re pleased to announce that we are a presenting co-sponsor of the Strategic Margins Conference on May 17 at the Sheraton Framingham Hotel and Conference Center.

The Strategic Margins Conference, produced by the Agility Resources Group, is focused on helping marketers in the financial services industry, particularly banks and credit unions, increase their revenue using a variety of channels, while at the same time maintaining strong community relationships and keeping customers happy.  Other sponsors of this year’s Conference include the New England Financial Marketing Association (NEFMA) and the Boston Chapter of Financial Managers Society (FMS).

The conference will feature panels of industry experts (including us!) who will be presenting on best practices, success stories, and the next big ideas in marketing for financial institutions.  These sessions are great opportunities for attendees to interact with their peers and contemporaries, bounce ideas off of each other, and learn about current trends in the industry.  We will be speaking about how we’ve used our integrated marketing strategies to gain a variety of successes for our financial services industry clients.

Joining us at Strategic Margins will not only be the best in the marketing field, but the best from the football field as well.  Patriots Hall-of-Fame quarterback Steve Grogan will be speaking to conference attendees on “Playing to Win: It’s All In the Strategy”.  Just like in football, marketing for financial-based firms takes research, planning, and precise execution of the game plan.  Let inSegment and Steve Grogan show you how it’s done!

Want to come see us (or at least see Steve Grogan)?  To register to attend the Strategic Margins Conference on May 17, head on over to  Interested in seeing why we are a co-sponsor of this particular event?  Check out the work we’ve done for our financial services clients.  We hope to see you on May 17!