Did you ever wonder how inSegment, Inc. got its name? It’s not just a name; co-founder and president Alex Kesler designed the moniker to communicate the company’s philosophy and strategy to potential clients. Just what does inSegment mean? Alex explains how he come up with our company name, and what it means, in CEO Blog Nation’s latest article. Read all about it here.
Need some help creating your own company name or brand? inSegment has an experienced and successful Creative and Branding team, led by Alex, that has helped companies across diverse industries communicate their goals and principles via their corporate name and logo.
Want to see what else inSegment has to say about corporate branding? Like us on Facebook to follow our “When Branding Goes Bad (and Occasionally Good)” series, and give us your opinion on our examples.