Alexander Kesler, inSegment’s founder and president

inSegment President Featured on Top-Rated Podcast

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Alexander Kesler, inSegment’s founder and president, was recently featured on the Outlier on Air podcast, which has been featured as one of the top 10 business, technology, and education podcasts in iTunes.

In the interview, Alex discusses his background with host Ever Gonzales, along with what drives his success in digital marketing and his entrepreneurial pursuits.

Here’s a sample of some of Alex’s quotes from the interview:

  • “I want to give talented people – people who otherwise might not have access to all the right resources – help to realize their potential.”
  • “The rules of the [digital marketing] game continue to change. And if you don’t change and adapt with them, you’ll get left behind.”
  • “Our competitive edge is 100% focused on ROI. We track every dollar and cent that goes into marketing for our clients and ultimately prove to them that what we’re doing works.”
  • “People aren’t taking enough risks. That conservative approach of, “Well, let’s wait until this happens before we try something else”? A lot of times, what I see is that some of the most successful people are those who have the nerve to take risks and try something new.”

Download and listen to the entire episode here!