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inSegment Speaks: Check Out Our Advice on Conway Media Group!


Content marketing is a hot topic right now – as it gains popularity for both its SEO benefits and community building capabilities, marketers are rushing to establish and understand best practices for the medium. As content marketing continues to grow, the amount of advice from professionals and would-be experts will surely explode – resulting in some not so stellar tips floating around. Chicago-based content marketing firm Conway Media Group decided to ask some of its constituents about the worst content marketing advice they had ever received, and why each tip is so misguided; inSegment was tapped as a source for the article, whose collected results range from amusing to terrifyingly bad advice.