inSegment was a featured presenter at the April 23rd BreakFACTS workshop series offered by Stonehill College’s Center for Nonprofit Management. The program, which is in its 9th year, is sponsored by Rockland Trust, a full-service commercial bank headquartered in Massachusetts. The BreakFACTS program empowers leaders of small- to mid-sized nonprofits in Southeastern Massachusetts and Northern Rhode Island by providing learning opportunities based upon creative and strategic thinking.
inSegment’s VP of Digital Marketing, Ian Klein, in conjunction with Rockland Trust’s CMO Mark Gibson, presented to a full room of 35 representatives from local, regional, and national organizations on utilizing digital strategies to expand fundraising opportunities and brand awareness. The interactive session, which lasted for more than here hours, included a range of topics, from opportunities available through Google Grants, a program run by Google that supports qualifying not-for-profit groups with free Google products; leveraging social channels and paid search to reach a more targeted audience; and using analytics to measure fundraising success, among others.
In particular, Klein was interested in discussing how the represented nonprofits, especially the many that were social media-savvy, could better use mobile, social, and paid search channels to advertise, fund-raise and build brand awareness. He spoke about the importance of identifying and targeting audiences for aligned interests and geographic location. The practice of geo-targeting audiences is particularly important for regional organizations. Overall, the event was a success, and one that Klein and inSegment were happy to be a part of.
inSegment has a storied history of successfully implementing integrated campaigns for nonprofits in a variety of sectors. To see some of the work we’ve done for regional and national organizations, visit our clients page.