inSegment's VP of Digital Marketing at PRSA Boston

inSegment’s VP of Digital Marketing to Speak at PRSA Boston Event

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inSegment’s VP of Digital Marketing, Ian Klein, will be presenting at PRSA Boston’s upcoming event. Titled “The New Rules of SEO. WordPress Site Traffic; Google Ranking Strategies that Work for PR”, the meeting is scheduled for Tuesday, April 9, from 6 pm to 8 pm.  Klein will be presenting a case study detailing inSegment’s success in using SEO tactics for public relations purposes on behalf of its clients.  The seminar seeks to answer the following questions:

–        How can PR supplement broader online marketing campaigns?
–        What can PR pros do to optimize content?
–        When should PR coordinate with online marketing teams?

Lora Kratchounova, Principal at Scratch Marketing + Media, will also be presenting.  The event will be held at Schwartz MSL Boston, 300 5th Avenue in Waltham.  To learn more about this event, and to register to attend, visit PRSA Boston’s site.