LinkedIn’s introduction of Sponsored Updates has introduced a new way for companies, especially B2B businesses, to reach out to their target audiences. The combination of PPC advertising and social media engagement allows companies to pinpoint specific target segments and craft highly personalized messages to them. Since the platform rolled out Sponsored Updates this summer, companies have been eager to see real use cases describing the process. inSegment’s wprk with Sponsored Updates is one of the first to be reported upon; our most recent Sponsored Update campaign is featured in the B2B Marketing Mentor article, “LinkedIn Sponsored Updates: A Beginner’s Guide“, produced by Software Advice. Make sure to check it out to see how we were able to generate highly qualified leads for our clients using this new platform!