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Insegment Blog


Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.
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By: Araks ArutyunyanJuly 20, 2021

The Future of Digital Marketing: 3 Emerging Trends

Online Marketing

The events of the last year showed all of us how much of an integral part the digital world has become for our everyday lives. We used to think that the world was already heavily digitized when

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By: JJ WelteJune 29, 2021

5 Social Media Platforms Where You’ll Find Your Customers—Meet Them Where They Are

Marketing Channels|Online Marketing|Social Media

Now that we are over a year and a half removed from the first reported cases of COVID-19 in the United States, we are looking back at the huge impact that it has had on our relationships, jobs,

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By: Alexandra StanApril 30, 2021

5 Steps to Redefining Your Digital Strategy Post-COVID-19

Online Marketing|SEM

After a year of adapting to the new normal, it's safe to say that COVID-19 has forever transformed our world, including the online one — from the way we work to our new consumer habits, a lot has

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By: Radiana PitApril 21, 2021

Why You Need to Work with a Digital Marketing Agency in 2021

Online Marketing

The web has no shortage of articles and posts listing the many reasons why you need a digital marketing strategy. And you probably already know that having an online strategy was considered important

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By: Radiana PitApril 2, 2021

Geofencing: Your Reliable Tool for Hyperlocal Marketing

Increase Leads & Conversions|Online Marketing|Social Media

Today, we live in a world where you can set digital perimeters around physical locations and use those perimeters to take your digital marketing to the next level. This practice is called geofencing,

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By: Ilona RobertsMarch 23, 2021

#HERSTORY: Celebrating the Women of inSegment

Online Marketing

In honor of Women’s History Month, we’re putting a spotlight on the phenomenally talented women who have made tremendous strides & contributions within our company. We are grateful for any

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By: Ilya SemenkovDecember 9, 2020

Google Analytics GA4: From Cookies to Machine Learning

Analytics|Online Marketing

Starting in October 2020, every new Google Analytics property will be GA4 - a new type of reporting for your website and apps traffic. It’s not just an update of the 2019 version of the web + app

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By: Araks ArutyunyanDecember 1, 2020

The Importance of Chatbot Marketing

Online Marketing|SEM

You've probably heard: Bots are the future. And when talking about the future, it is always worthwhile recalling the past. Marketing in the 2000s was dominated by Search Engine Marketing and

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inSegment best design agency
By: Diana VasileNovember 24, 2020

inSegment Recognized as a Top Responsive Website Design Company

News|Online Marketing|Web Development

We are honored to once again stand in the digital marketing industry spotlight. This time, we have been recognized as a Top Responsive Website Design Company Of 2020 by DesignRush, a trusted B2B

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