As technology continues to revolutionize brand strategy, the way marketers and customers interact is changing. Marketing is no longer one-sided propaganda generation–rather, a brand’s reputation evolves via interactions with consumers on the web. These interactions are part of an increasingly important brand strategy called conversational marketing. If your enterprise has yet to begin conversations with […]
The office: a space filled with the aroma of coffee, and the furious clicking of your coworkers’ keyboards… a room where ideas come to life, and hard work pays off. If this sounds familiar, your organization is probably a great place to work. But you may find that relieving stress in the workplace is as […]
On average, a smartphone user spends four to five hours each day on mobile. Like it or not, mobile is completely revolutionizing marketing and brand strategy. So, it’s time to make your business mobile-friendly, or risk falling behind your more technologically-savvy competitors. And one of the most popular B2B mobile trends is app development, or […]
Ah yes, social media: a world where writing on walls and poking strangers is widely accepted by the online population. But of course, teenagers aren’t the only ones committed to a serious relationship with social media—your potential customers are, too. There are several advantages of social media for B2B companies. For example, social networking gives […]
We are pleased to announce the winner of our Fall 2016 Scholarship: Abbey Willman, a 19-year-old student living in Madisonville, Louisiana. Abbey will be attending Delgado Community College in New Orleans in the fall for her final semester. inSegment recently introduced the Scholarship Program to find gifted people enrolled at a high school, college, or […]
By Abbey Willman, our Fall 2016 Scholarship winner “Hi, I have noticed you looked up eyeglasses once on Amazon; allow me to display a strip of ads for glasses on every site you visit.” This is the story of every online user ever since technology has revolutionized our society into being an indoctrinated consuming […]
This upcoming weekend, we’re watching parades, barbecuing, and taking blurry photos of fireworks to honor the day our founding fathers signed the Declaration of Independence. But why not get started on your celebration early? While the standard 4th of July traditions have to wait until the weekend, you can start honoring one of the most important […]
So your goal is to generate more website traffic and increase conversions—but you can’t get started without oiling up a well-built SEO machine. With over one billion active websites today, it’s a challenge to differentiate your site from an enormous pool of digital content. However, with the implementation of an effective SEO strategy, you’ll have less […]
The Content Marketing Institute recently reported that 80 percent of business decision-makers prefer to get information about a company in a series of articles versus in an advertisement. With this in mind, today’s successful marketers know that the days of traditional outbound marketing are numbered, and that it’s vital to adopt more colorful, inbound strategies […]
inSegment has been named a leading Boston digital marketing agency by Clutch, a Washington, D.C.-based B2B research firm. Clutch’s assessment was based on various qualitative and quantitative factors including market presence, company experience and client reviews, for which inSegment scored “very good” or “excellent.” inSegment also scored the highest among the six other companies for […]
