Like marketing and advertising, the world of public relations (PR) has been transformed by digitalization. Traditionally, PR strategies involved printed coverage in newspapers and magazines as well
In digital marketing, everyone knows that SEO (search engine optimization) is the key to increasing the quality and volume of your website traffic. It's what makes your content stand out in organic
The events of the last year showed all of us how much of an integral part the digital world has become for our everyday lives. We used to think that the world was already heavily digitized when
Now that we are over a year and a half removed from the first reported cases of COVID-19 in the United States, we are looking back at the huge impact that it has had on our relationships, jobs,
After a year of adapting to the new normal, it's safe to say that COVID-19 has forever transformed our world, including the online one — from the way we work to our new consumer habits, a lot has
The web has no shortage of articles and posts listing the many reasons why you need a digital marketing strategy. And you probably already know that having an online strategy was considered important
Today, we live in a world where you can set digital perimeters around physical locations and use those perimeters to take your digital marketing to the next level. This practice is called geofencing,
In honor of Women’s History Month, we’re putting a spotlight on the phenomenally talented women who have made tremendous strides & contributions within our company. We are grateful for any
Starting in October 2020, every new Google Analytics property will be GA4 - a new type of reporting for your website and apps traffic. It’s not just an update of the 2019 version of the web + app