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Insegment Blog


Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.
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insegment top digital marketing agency
By: Diana VasileMay 3, 2019

inSegment Recognized as a Top Massachusetts Digital Marketing Agency

News|Online Marketing|SEM

Twice the recognition, twice our gratitude to our clients for their continued support and to DesignRush! This time around, we have not one, but two reasons to celebrate. We have been recognized as

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B2B Marketing Team
By: Sean MalveyApril 25, 2019

Write Copy Like a Human on Vacation, Not a Digital Marketer at Work

Content Marketing|Search Engine Optimization|SEM

I recently hit my one year anniversary at inSegment---and I’ve been feeling all nostalgic about what I’ve learned these past 12 months grinding through the gauntlet of digital marketing lingo,

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What are Facebook Lookalike Audiences? cover image
By: Tyler CookApril 23, 2019

What are Facebook Lookalike Audiences?

Increase Leads & Conversions|SEM|Social Media

What are Facebook Lookalike Audiences? Lookalike audiences are a way to target new customers who are just like your existing customers and are therefore more likely to convert for your business.

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designrush top content marketing agencies
By: Diana VasileFebruary 11, 2019

inSegment Recognized as a Top Content Marketing Company

Content Marketing|News|Online Marketing

We are glad to once again stand in Boston's digital marketing spotlight. 2019 has only just begun and we are already seeing the results of our transparency and commitment to client success. This

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Running businessman header
By: Sean MalveyDecember 19, 2018

Are Your Facebook Messenger Bots Ready For This Change in 2019?

Content Marketing|Social Media

If you’re a Digital Marketer and use Facebook Messenger, there’s one thing you need to get in order before the end of the year. Consider this your pre-New Year’s resolution before you target

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Organic Search SEO Agency cover image
By: Diana VasileDecember 14, 2018

Why You Need an SEO Company & How to Choose The Right One

Online Marketing|Search Engine Optimization

You have the brand, the right team, product or service, and you are ready for the World Wide Web. It’s time to think about how and where to promote yourself digitally. In the beginning, building

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Clutch 1000 2018 logo
By: Matt GibbonsDecember 10, 2018

inSegment Featured on the Clutch 1000!

News|Online Marketing|Search Engine Optimization|SEM

It’s been an exciting year for inSegment. As we wrap up 2018, we are happy to announce we are a recipient of Clutch’s annual global leader awards. This year they announced the Clutch 1000.

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Higher Education PPC Campaigns cover image
By: Ashwin ChoithramaniNovember 7, 2018

4 Tips To Crush Higher Ed PPC Campaigns

Online Marketing|Search Engine Optimization|SEM

The #AMAHigherEd symposium is happening this week and marketers working in higher ed from all across the country have set foot in Florida to attend the 4 day conference while some of us remained in

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Intelligent Tracking Prevention 2.0 on Safari browsers
By: Tyler CookOctober 15, 2018

What is ITP 2.0?

Analytics|Online Marketing|Web Development

Intelligent Tracking Prevention 2.0 is the update for ITP 1.1 that further prevents cross-site tracking by limiting cookies and other website data on Safari browsers. Webkit is the company behind the

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