Helpful Web Acronyms
SEMBy Corinna Graham It’s easy to get lost in a sea of alphabet soup when you hear marketing acronyms without understanding what they refer to. Terms like SEO, ROI, and PPC are brought up in
Could the Next Social Hit be a Win for Web Marketing?
Social MediaBy Corinna Graham The newest social media website to come out of Harvard is called newsle.com, and the purpose of the site is for the user to track people across multiple web outlets. Founders of
Fa-Google
Link BuildingBy Elizabeth Jackman If Facebook and Google merged, what would it be called? Facegoogle? Googlebook? Faceboogle? I personally prefer Fa-Google. It has a Fuh-geddaboudit ring to it. As in,
Website Design: Top Ten Things You Shouldn’t Do
Web DevelopmentBy Larysa D. Do NOT: 1. Change your decisions over and over. Do you want to use illustrations, photos, images of people, animals, etc.? Do you want a Flash or static site? Moving elements? Lots of
Top 3 Internet Events of the Week…
Link BuildingBy Elizabeth Jackman ...And it's only Tuesday! 1. Internet Rules At Center Of 'E-G8' Forum In Paris On March 24 and 25, French President Nicolas Sarkozy hosts a pre-G8 Summit forum with the
E-book Advertising = Free Books?
Link BuildingBy Elizabeth Jackman Amazon announced today that e-book sales are out-selling print books – both hardcover and paperback. Boston.com reports: The online retailer said that since April 1, it has
The Eponymous Jive Facebook Connector
Social MediaBy Elizabeth Jackman As Google evolved its algorithm, social media and social networking became increasing important, that is, relevant, to achieving positive SEO results. I am sure you noticed back
Digital Cowboys
Online MarketingBy Elizabeth Jackman We talk often to our clients about Conversion Architecture* – the science of funneling traffic to your site and down navigable paths that lead to their sales
Brand-Lifting
Web DevelopmentBy Elizabeth Jackman As we think about creating and placing content –picking photos, drawing graphics, writing copy – we are always consciously weighing how our images and text will be