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Insegment Blog


Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.
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Look Before You Leap: 10 Things to Test Before Launching Your Website
By: Tina LinJanuary 23, 2018

Look Before You Leap: 10 Things to Test Before Launching Your Website

Search Engine Optimization|Web Development

Our founder and CEO, Alexander Kesler, was recently featured in the latest issue of Information Today. While the full article is available in their print publication, here’s a snippet for you to

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inSegment named Boston leading digital marketing agency by Clutch 2017
By: Amelia PelleroJune 19, 2017

Another Year of Excellence: inSegment Once-Again Recognized by Clutch as a Digital Agency Leader

Uncategorized

As a leading full-service digital marketing and advertising agency focused on maximizing business’ online potential, delivering and innovating effective and integrated digital marketing solutions

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inSegment Boston Digital Agency Celebrates 10 Years
By: Amelia PelleroJune 10, 2017

inSegment Celebrates 10 Years of Innovative Digital Marketing Solutions

Uncategorized

BOSTON, MA – April 25, 2017 – inSegment, Inc., a leading full-service digital marketing and advertising agency, celebrates its ten-year anniversary this month. This occasion

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Announcing Digital Event Amplification Services by inSegment
By: Amelia PelleroJune 6, 2017

inSegment Offers Innovative Solution for Industry Events and Trade Shows

Uncategorized

BOSTON, MA – June 13, 2017 – inSegment, Inc., a leading, full-service digital marketing and demand generation agency, today announced the release of Digital Event Amplification, an innovative

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Voice Search Explained cover image
By: Elizabeth SeibertMarch 30, 2017

Semantic (Voice) Search and What it Means for You

Online Marketing

If you’ve owned a smartphone since 2013, or bought a Microsoft laptop, then you have a digital assistant at your disposal. “Digital assistants” are today’s tech-term for Siri (iPhones), Alexa

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inSegment - AMP Conference
By: Elizabeth SeibertMarch 8, 2017

AMP Conference News: E-Commerce AMP & Mobile SEO

Online Marketing|Web Development

At AMP’s (Accelerated Mobile Pages) conference on March 7, Google announced that China’s premier search engines, Baidu and Sogou, as well as Yahoo Japan will adopt AMP’s platform. Just last

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AMP (Accelerated Mobile Pages) Project
By: Elizabeth SeibertMarch 2, 2017

What You Need to Know About AMP

Search Engine Optimization|Web Development

When Google announced that it would back the AMP (Accelerated Mobile Pages) Project last year, it changed the scope of the mobile publishing. With Google now prioritizing AMP listings in its mobile

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Improve User Experience cover image
By: Elizabeth SeibertJanuary 31, 2017

How to Improve User Experience

Search Engine Optimization|Web Development

When it comes to converting users, simply having a website, landing page, or blog is no longer enough. Users have so many companies competing for their business that unless you’re selling digestive

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Google Analytics logo
By: Octavia DrexlerDecember 15, 2016

Using Goals in Analytics to Drive Qualifying Traffic

Search Engine Optimization

Despite what some may believe, tracking page views and traffic is not necessarily the most important feature of Google Analytics. In fact, this priceless tool can help webmasters and SEOs gain a much

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