Business-to-business (B2B) marketing is a special kind of marketing that raises different challenges than business-to-consumer (B2C) marketing. There are more moving parts and people, a more complex
Today may culminate the most unique, and heated, presidential election the U.S. has ever seen. However, that doesn’t mean we can’t learn from history, even in the digital marketing realm. Here
If you haven’t heard of Snapchat, it means you’ve spent the last few years hiding under a rock. Snapchat is the new, cooler way of texting, especially with younger generations. Here’s how it
Google released its latest algorithm update – Penguin 4.0 – at the end of September, saying it will become part of the search engine’s core algorithm as a real-time signal. The question is: Is
It’s a digital world these days and that means that, regardless of the business you’re in, you need to have a solid digital strategy—a strategy that is designed to deliver real results. At
Google recently increased the width of search engine results pages, which means instead of having to work with 55-60 characters for headlines, you can now work with around 70. So what does this mean
Inbound marketing is a big deal these days, but that’s nothing new to inSegment. We’ve been engaged in the digital space since 2007, specializing in demand generation, lead generation, SEO,
As technology continues to revolutionize brand strategy, the way marketers and customers interact is changing. Marketing is no longer one-sided propaganda generation--rather, a brand’s reputation
The office: a space filled with the aroma of coffee, and the furious clicking of your coworkers’ keyboards… a room where ideas come to life, and hard work pays off. If this sounds familiar, your