Google recently increased the width of search engine results pages, which means instead of having to work with 55-60 characters for headlines, you can now work with around 70. So what does this mean
Inbound marketing is a big deal these days, but that’s nothing new to inSegment. We’ve been engaged in the digital space since 2007, specializing in demand generation, lead generation, SEO,
As technology continues to revolutionize brand strategy, the way marketers and customers interact is changing. Marketing is no longer one-sided propaganda generation--rather, a brand’s reputation
The office: a space filled with the aroma of coffee, and the furious clicking of your coworkers’ keyboards… a room where ideas come to life, and hard work pays off. If this sounds familiar, your
On average, a smartphone user spends four to five hours each day on mobile. Like it or not, mobile is completely revolutionizing marketing and brand strategy. So, it’s time to make your business
Ah yes, social media: a world where writing on walls and poking strangers is widely accepted by the online population. But of course, teenagers aren’t the only ones committed to a serious
This upcoming weekend, we’re watching parades, barbecuing, and taking blurry photos of fireworks to honor the day our founding fathers signed the Declaration of Independence. But why not get
So your goal is to generate more website traffic and increase conversions—but you can’t get started without oiling up a well-built SEO machine. With over one billion active websites today,
The Content Marketing Institute recently reported that 80 percent of business decision-makers prefer to get information about a company in a series of articles versus in an advertisement. With this