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Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.
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inSegment recognized as a leading Boston SEO company by Clutch
By: Amelia PelleroNovember 30, 2016

inSegment Recognized as One of Boston’s Top SEO Providers

News

Business-to-business (B2B) marketing is a special kind of marketing that raises different challenges than business-to-consumer (B2C) marketing. There are more moving parts and people, a more complex

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USA
By: Karen StokkeNovember 8, 2016

6 Presidential Quotes to Enhance Your PPC Account

SEM

Today may culminate the most unique, and heated, presidential election the U.S. has ever seen. However, that doesn’t mean we can’t learn from history, even in the digital marketing realm. Here

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Snapchat logo
By: Pavan PatelNovember 2, 2016

Oh, Snap – Don’t Do This in Snapchat

Social Media

If you haven’t heard of Snapchat, it means you’ve spent the last few years hiding under a rock. Snapchat is the new, cooler way of texting, especially with younger generations. Here’s how it

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Google Penguin Update
By: Savannah ZhuSeptember 29, 2016

Google’s new Penguin update 2016: Is it important for SEOs?

Search Engine Optimization

Google released its latest algorithm update – Penguin 4.0 – at the end of September, saying it will become part of the search engine’s core algorithm as a real-time signal. The question is: Is

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inSegment named Top SEO Consultant 2016 by Clutch
By: Amelia PelleroAugust 29, 2016

inSegment Leverages Strategy to Deliver Results

Uncategorized

It’s a digital world these days and that means that, regardless of the business you’re in, you need to have a solid digital strategy—a strategy that is designed to deliver real results. At

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5 Ways the Google SERPs Redesign Allows Headlines to Shine header
By: Christopher GonzalezAugust 11, 2016

5 Ways the Google SERPs Redesign Allows Headlines to Shine

SEM

Google recently increased the width of search engine results pages, which means instead of having to work with 55-60 characters for headlines, you can now work with around 70. So what does this mean

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inSegment Named a Top Inbound Marketing Agency
By: Amelia PelleroAugust 9, 2016

inSegment Named a Top Inbound Marketing Agency

Uncategorized

Inbound marketing is a big deal these days, but that’s nothing new to inSegment. We’ve been engaged in the digital space since 2007, specializing in demand generation, lead generation, SEO,

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Your Guide to Conversational Marketing cover image
By: Alyssa VaughnAugust 5, 2016

Your Guide to Conversational Marketing

Content Marketing

As technology continues to revolutionize brand strategy, the way marketers and customers interact is changing. Marketing is no longer one-sided propaganda generation--rather, a brand’s reputation

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6 Productivity Dos and Don’ts for the Workplace header
By: Christopher GonzalezAugust 3, 2016

6 Productivity Dos and Don’ts for the Workplace

Uncategorized

The office: a space filled with the aroma of coffee, and the furious clicking of your coworkers’ keyboards… a room where ideas come to life, and hard work pays off. If this sounds familiar, your

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