BOSTON, MA – June 13, 2017 – inSegment, Inc., a leading, full-service digital marketing and demand generation agency, today announced the release of Digital Event Amplification, an innovative
If you’ve owned a smartphone since 2013, or bought a Microsoft laptop, then you have a digital assistant at your disposal. “Digital assistants” are today’s tech-term for Siri (iPhones), Alexa
At AMP’s (Accelerated Mobile Pages) conference on March 7, Google announced that China’s premier search engines, Baidu and Sogou, as well as Yahoo Japan will adopt AMP’s platform. Just last
When Google announced that it would back the AMP (Accelerated Mobile Pages) Project last year, it changed the scope of the mobile publishing. With Google now prioritizing AMP listings in its mobile
When it comes to converting users, simply having a website, landing page, or blog is no longer enough. Users have so many companies competing for their business that unless you’re selling digestive
Despite what some may believe, tracking page views and traffic is not necessarily the most important feature of Google Analytics. In fact, this priceless tool can help webmasters and SEOs gain a much
Business-to-business (B2B) marketing is a special kind of marketing that raises different challenges than business-to-consumer (B2C) marketing. There are more moving parts and people, a more complex
Today may culminate the most unique, and heated, presidential election the U.S. has ever seen. However, that doesn’t mean we can’t learn from history, even in the digital marketing realm. Here
If you haven’t heard of Snapchat, it means you’ve spent the last few years hiding under a rock. Snapchat is the new, cooler way of texting, especially with younger generations. Here’s how it