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Insegment Blog


Your one-stop destination for innovative digital marketing strategies and the latest inSegment news.
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5 Ways to Create an SEO Juggernaut header
By: Christopher GonzalezJune 13, 2016

5 Ways to Create an SEO Juggernaut

Search Engine Optimization

So your goal is to generate more website traffic and increase conversions—but you can’t get started without oiling up a well-built SEO machine. With over one billion active websites today,

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5 Lessons in Digital Storytelling header
By: Alyssa VaughnJune 8, 2016

5 Lessons in Digital Storytelling from Leading B2B Companies

Content Marketing

The Content Marketing Institute recently reported that 80 percent of business decision-makers prefer to get information about a company in a series of articles versus in an advertisement. With this

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inSegment recognized as a leading Boston Agency by Clutch
By: Amelia PelleroMay 17, 2016

inSegment Recognized by Clutch as a Leading Digital Agency in Boston

Uncategorized

inSegment has been named a leading Boston digital marketing agency by Clutch, a Washington, D.C.-based B2B research firm. Clutch’s assessment was based on various qualitative and quantitative

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Relationship Status Between Social Media and SEO: It's Complicated
By: Cinthy ChenApril 29, 2016

Relationship Status Between Social Media and SEO: It’s Complicated

Search Engine Optimization|SEM|Social Media

As major social media platforms update their algorithms and features, the relationship between social media and search engine optimization becomes increasingly complex. Still, social media can

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The Role of Marketing
By: Connor LaheyApril 8, 2016

The Role of Marketing: How it Affects Business and How to Market the Right Way

Marketing Channels

Definition of Sales and Marketing Let’s set the scene: you’re on the couch, relaxing and watching television. Your mom is there watching as well—a commercial comes on that is funny and you both

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inSegment Announced as Winner of SmartCEO’s 2016 Future 50 Awards
By: Amelia PelleroMarch 29, 2016

inSegment Announced as Winner of SmartCEO’s 2016 Future 50 Awards

Uncategorized

inSegment has been recognized as a 2016 Future 50 Award winner by SmartCEO. The awards, which honor the 50 fastest-growing mid-sized companies in Greater Boston, will be handed out at a ceremony

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Boston Business Journal cover image
By: AshleyMarch 18, 2016

inSegment Named One of the Fastest-Growing Private Companies in Massachusetts

Events|News

inSegment, a Newton-based digital marketing agency, has been named one of the fastest-growing private companies in Massachusetts by Boston Business Journal. Boston Business Journal annually

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Digital Marketing Trends
By: Cinthy ChenFebruary 29, 2016

3 Overlooked Digital Marketing Trends in 2016

Online Marketing|Search Engine Optimization|Social Media

Since late last year, dozens of articles and blog posts have forecasted the top digital marketing trends for 2016.  With topics such as video ads, mobile, social media, the Internet of Things,

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inSegment to Attend Annual RSA Conference in San Francisco 2016
By: Amelia PelleroFebruary 26, 2016

inSegment to Attend Annual RSA Conference in San Francisco

Uncategorized

inSegment is set to attend the annual RSA Conference in San Francisco starting Monday, Feb. 29 at the Moscone Centre. During their time at the conference, members from inSegment’s team will not

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