As major social media platforms update their algorithms and features, the relationship between social media and search engine optimization becomes increasingly complex. Still, social media can
Definition of Sales and Marketing Let’s set the scene: you’re on the couch, relaxing and watching television. Your mom is there watching as well—a commercial comes on that is funny and you both
inSegment has been recognized as a 2016 Future 50 Award winner by SmartCEO. The awards, which honor the 50 fastest-growing mid-sized companies in Greater Boston, will be handed out at a ceremony
inSegment, a Newton-based digital marketing agency, has been named one of the fastest-growing private companies in Massachusetts by Boston Business Journal. Boston Business Journal annually
Since late last year, dozens of articles and blog posts have forecasted the top digital marketing trends for 2016. With topics such as video ads, mobile, social media, the Internet of Things,
inSegment is set to attend the annual RSA Conference in San Francisco starting Monday, Feb. 29 at the Moscone Centre. During their time at the conference, members from inSegment’s team will not
Guest Post by Mike Dane Without leads, your business is destined to hit the skids. Leads are eligible prospects who can transform into your regular customers if you do your homework well
Throughout the month of February, love is in the air—and brands jump at the opportunity to express their love for customers in order to exploit the holiday for their marketing campaigns. When it
When the Denver Broncos took on the Carolina Panthers in Super Bowl 50 this past Sunday, there were plenty of advertisements to compete with the big game as usual, but surprisingly few B2B ads were