Case Studies
inSegment fortune 100 insurance marketing

New York Life

Creating a personalized and enduring web experience for leads of all levels of sales-engagement is an essential practice for increased efficacy and conversion of any email marketing campaign. Learn in this case study how inSegment designed a dedicated email campaign that expertly nurtured and strengthened lead relationships, effectively captured the interest and data of leads of all engagement levels, and markedly increased – Fortune 100 company – New York Life Insurance’s marketing ROI.