Case Studies
New York Life

New York Life

Creating a personalized and enduring web experience for leads of all levels of sales engagement is an essential practice for increasing the efficacy and conversion of any email marketing campaign. In this case study, you will learn how inSegment designed a dedicated email campaign that expertly nurtured and strengthened lead relationships, effectively captured the interest and data of leads of all engagement levels, and markedly increased marketing ROI for New York Life Insurance, a Fortune 100 company.