Case Studies
global security software marketing

Kaspersky Labs

Driving interest in the dominated and saturated industry of cybersecurity software, is a challenge facing hundreds of solution-oriented brands today. Learn how inSegment helped Kaspersky Labs build an impressively-targeted content marketing, lead generation campaign that significantly boosted its ROI, increased its number of sales-qualified leads sevenfold, and decreased its cost-per-lead by more than half here.