Case Studies
higher education credit marketing

Harvard Alumni Association

Capturing the attention of your target audience is not always a one-and-done deal. Sometimes, when promoting a highly-targeted, new venture, a traditional web presence is simply not enough. Learn how inSegment helped Harvard University’s alumni association overcome this age-old marketing challenge, by innovating and optimizing all of its digital branding, promotion, and email marketing campaigns—reaching its niche audience and increasing its monthly traffic by 200%.