Website Design & Development

See how we transformed Novaya's brand identity into a conversion machine

Retail & eCommerce


Novaya Real Estate Ventures is an established name in the investment real estate industry in the New England region. With over 20 years of experience among team members, Novaya has executed hundreds of successful transactions through various market cycles. As a company with strong principles, Novaya wanted to ensure that these principles, as well as their unique skills and local market insight, would be represented well as they rebranded.


Keen to ensure the company’s rebrand went smoothly, Novaya called upon inSegment’s experience and expertise. Novaya wanted its new brand identity to reflect its principles better while keeping things elegant, yet modern. The team at Novaya wanted to demonstrate their insight and experience, without sacrificing on design. A new website would also be needed, to help bring the company’s brand into the future.


The team at inSegment got to work on a new logo, searching for ideas that would best fit the luxurious, modern identity that Novaya would portray. The design team at inSegment brainstormed tirelessly until the perfect logo was created, always keeping the client’s vision in mind. Next, it was the turn of inSegment’s development team, who came together to draw up ideas for the new website.

Web design
Web development


The new logo for Novaya was an instant fit. Meaningful and sophisticated, the new logo gave Novaya an image that speaks to the vision and success of the firm. Both luxurious and modern, the logo paints a picture of a firm with style. Of course, what goes better with style than a little substance? The new Novaya website offers just that. inSegment ensured the new site would be as user-friendly as it is visually striking. The beautiful panoramic views in the background are the perfect complement for a website that also acts as a portfolio for prospective clients.