Union-Wide Digital Growth: A Custom Multi-Site Solution for an International Labor Union

The International Union of Elevator Constructors (IUEC) is a trade union that represents members who construct, modernize, repair, and service elevators, escalators, moving walkways, and other conveyances in the United States, Canada, Guam, and Puerto Rico.
IUEC partnered with inSegment to modernize and unify the online presence of 30 Locals. The goal was to enhance visibility, improve communication, and create a centralized yet flexible digital platform that reflects the union’s industry leadership.

Many IUEC Local Unions lacked functional websites or had outdated ones. This created a disconnect between Locals, members, and building owners seeking qualified elevator contractors. There was also a need for member-specific tools, improved SEO, and a scalable, secure infrastructure.

To address these challenges, inSegment developed a scalable WordPress Multi-Site platform hosted on AWS, offering customizable templates for each Local. Key features include:

• A dynamic signatories map integrated with IUEC’s database
• Secure member access and educational resources
• Event calendars, labor links, and licensing info
• Optimized SEO and Google My Business listings
• Centralized security, fast deployment, and ongoing content updates

To ensure each website reflected the unique identity of its Local, inSegment’s content team engaged directly with stakeholders through interviews and tailored questionnaires. This collaborative approach helped define content priorities, align expectations, and capture each Local’s distinct voice. The result featured dynamic, engaging websites with personalized content, photo galleries, news updates, and event calendars—showcasing each Local’s professionalism, community, and commitment to the industry.