BACKGROUND
The Red Wheel Weiser brand/book store encompasses several imprints focusing on esoteric, occult teachings, ancient mysteries, paranormal activities, spirituality, health, and non-fiction.
WEBSITE BEFORE REDESIGN
CHALLENGE
RWW turned to inSegment to close the gap between its prospective client base and its outdated and limited digital marketplace, through a new online platform that would attract new clients and publishers, and generate more book sales.
Even more, RWW wanted an online shop that would integrate with Firebrand Technologies, a metadata distribution software for publishers, which would increase workflow efficiency and save staff time.
SOLUTION
To help Red Wheel Weiser hit its goals, inSegment went for a full website rebuild and redesign, updating their decade-old website into a modern e-commerce platform, equipped with automation and streamlined processes, with a clear & optimized site structure and content, a focus on UX, improved tracking capabilities, and seamless/streamlined integration with the warehouse API.
