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Established in 2007, inSegment is a full service digital marketing and advertising agency

Located at the heart of one of the most innovative technology hubs in the world - Boston. Working across strategy, creativity and a meticulous engineering process, we pride ourselves on bringing clients quantifiable, high-impact marketing results. We provide our clients with the most innovative digital marketing solutions in the market today, accomplishing client goals while delivering a maximum return on investment.

  • inSegment was founded by technology entrepreneurs with the mission of providing targeted, integrated digital marketing solutions that deliver a maximum return on investment for our clients.

  • After extensively testing conversion architecture tactics with a variety of client campaigns, inSegment established a formal Conversion Architecture® methodology, which addresses the needs of every possible user type, increasing the likelihood that a visitor will take action.

  • By expanding the number of media buys throughout a variety of ad networks, we were able to drive significant traffic volume to our clients. At the same time, social media marketing began to take shape and became a priority for many clients.

  • Our unique approach to web design, the Conversion Architecture® website optimization system (which serves as the basis for all our campaigns), allowed inSegment-built websites to function as finely-tuned digital sales and lead generation tools.

  • In spite of Google’s algorithm update that impacted almost 12% of all search results, inSegment’s clients remained on top of the search engine results page thanks to our strict adherence to white hat link-building techniques.

  • As YouTube became the second most popular search engine, inSegment utilized YouTube ads to increase brand awareness for clients. We also continued to generate leads by creating highly targeted landing pages and microsites, which proved to be our most effective vehicles for lead generation.

  • As content marketing became king, inSegment used content syndication to deliver resources such as whitepapers, case studies, and webinars, enabling our clients to get their most compelling information in front of their target audiences.

  • inSegment was named to the Inc. 5000 for the first time, debuting at #1,666 on the list. Our emphasis on lead quality over quantity became hugely important, and we introduced strict lead verification, ensuring that our clients wouldn’t pay for bad data.

  • inSegment moved up nearly 600 spots on the Inc. 5000 to #1,069 and focused its efforts on clients in the hi-tech, financial, and higher education sectors.

  • With mobile internet usage surpassing desktop for the first time, inSegment took advantage of the trend by running more mobile digital ad campaigns and optimizing client websites for mobile usability. We also began offering "Management of Marketing Automation" as a service, due to the growing market for lead nurturing.

  • inSegment celebrated its ten-year anniversary, commemorating a decade of helping clients achieve quantifiable, high-impact marketing results. A testament to our continued growth and success, we were ranked on the Inc. 5000 List of America's Fastest-Growing Private Companies for the fourth consecutive year.

Improving Performance through Engineering Rigor

Our Mission

connecting your business with the right customers

Our mission is to create innovative digital marketing campaigns that connect your business with the right customers. There’s a reason we’re called inSegment. It’s more than just our name; it reflects our commitment to identifying and targeting the most relevant market segments for our clients. We realize our mission by approaching each project with an engineering mindset, designing and continuously testing data-driven programs in order to exceed client expectations.

Our Services

Digital Marketing Services

we own every part of the digital marketing spectrum

From B2B lead generation, website development and both organic and paid search campaign management, to mobile marketing, programmatic media buying and social media monitoring and outreach, we own every part of the digital marketing spectrum. Our variety of digital marketing services allows us to create custom programs that drive high-quality conversions and meet client goals.

inSegment Process

Our Process

smarter, more effective solutions that exceed expectations

We identify the most critical challenges, perform extensive research and design an optimal program that communicates the client industry and goals. And it doesn’t stop there - We continuously test new technologies and implement improvements for our clients.

We believe in collaboration throughout our process. We listen, ensuring that goals are understood. We involve clients from program inception to performance review. The result is always a smarter, more effective solution that exceeds original expectations. Learn more about the inSegment process here.

Our Beliefs

Technological expertise is at the core of what we do

We are constantly discovering, testing and implementing new technologies, platforms and growth-hacks to benefit our clients. We combine a data-driven approach with innovation and creativity, pushing for new and forward-thinking solutions with each project.

The results don’t lie and we consider our clients to be are our best proof. We act as strategic partners, enabling clients to create the right interactions with their customers at the right time. As a result, audience needs are satisfied and business goals are surpassed.